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Coty in Beauty and Personal Care - World
Euromonitor International, Sep 2010, Pages: 30
Coty pursues a risky strategy with a narrow portfolio focusing on fragrances and colour cosmetics with fragrances, particularly, celebrity fragrances taking greater priority. Coty’s growth fell below global market growth and the company needs to pursue a more diversified portfolio. Its narrow focus may indicate funding constraints and Coty could benefit from an IPO or even a potential merger.
The Coty in Beauty and Personal Care - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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