Dog Food in South Korea

Euromonitor International, January 2013, Pages: 31

Dog food sales are expected to grow by 4% in current value terms in 2012. Premiumisation and pet humanisation remain the key trends, exerting upward pressure on unit prices. The average current unit price rose by 3% in 2011 and a further increase of 2% is anticipated in 2012. Premiumisation is an ongoing key trend in dog food. The dynamic sales growth of dog food’s expansion phase has slowed down and quality improvements and product diversity have taken over. Thus dog food has entered a stage...

Euromonitor International's Dog Food in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dog Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DOG FOOD IN SOUTH KOREA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2007-2012
Table 2 Dog Population 2007-2012
Table 3 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Summary 1 Dog Food by Price Band 2011
Table 4 Sales of Dog Food by Category: Volume 2007-2012
Table 5 Sales of Dog Food by Category: Value 2007-2012
Table 6 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Dog Food by Category: Value 2007-2012
Table 9 Dog Food Company Shares 2007-2011
Table 10 Dog Food Brand Shares 2008-2011
Table 11 Dog Treats Brand Shares 2008-2011
Table 12 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 13 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Cj Cheil Jedang Corp in Pet Care (south Korea)
Strategic Direction
Key Facts
Summary 2 CJ Cheil Jedang Corp: Key Facts
Summary 3 CJ Cheil Jedang Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 CJ Cheil Jedang Corp: Competitive Position 2011
Dae Joo Co Ltd in Pet Care (south Korea)
Strategic Direction
Key Facts
Summary 5 Dae Joo Co Ltd: Key Facts
Summary 6 Dae Joo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Dae Joo Co Ltd: Competitive Position 2011
E-mart Co Ltd in Pet Care (south Korea)
Strategic Direction
Key Facts
Summary 8 E-Mart Co Ltd (Molly's Pet Shop): Key Facts: Key Facts
Summary 9 Molly's Pet Shop: Operational Indicators
Internet Strategy
Company Background
Chart 1 Molly's Pet Shop: Molly's Pet Shop in Jayang-dong, Seoul - Main Entrance
Chart 2 Molly's Pet Shop: Molly's Pet Shop in Jayang-dong, Seoul - Dog Food Section
Chart 3 Molly's Pet Shop: Molly's Pet Shop in Jayang-dong, Seoul - Cat Food Section
Chart 4 Molly's Pet Shop: Molly's Pet Shop in Jayang-dong, Seoul - Wellness Clinic
Chart 5 Molly's Pet Shop: Molly's Pet Shop in Jayang-dong, Seoul - Social Garden (Kindergarten, Hotel)
Private Label
Competitive Positioning
Woo Sung Food Co Ltd in Pet Care (south Korea)
Strategic Direction
Key Facts
Summary 10 Woo Sung Food Co Ltd: Key Facts
Summary 11 Woo Sung Food Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Woo Sung Food Co Ltd: Competitive Position 2011
Executive Summary
Pet Care Continues To Register Retail Value Sales Growth
Ageing Pets Drive Related Product Demand
Global Brands Leave Space for Local Players in Economy Dry Dog and Cat Food
Retailers Expand Their Pet Care Operations
Bright Outlook for the Forecast Period
Key Trends and Developments
Save the Dogs Movement Spreads in South Korea
Vat on Pet Medical Care
Pet Population Growth Favours Pet Care Development
Hypermarkets and Internet Retailing Grow in Importance
Senior Pet Food Offers High Growth Potential
Market Indicators
Table 16 Pet Populations 2007-2012
Market Data
Table 17 Sales of Pet Care by Category: Volume 2007-2012
Table 18 Sales of Pet Care by Category: Value 2007-2012
Table 19 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 20 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 21 Pet Food Company Shares 2007-2011
Table 22 Pet Food Brand Shares 2008-2011
Table 23 Dog and Cat Food Company Shares 2007-2011
Table 24 Dog and Cat Food Brand Shares 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 28 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 29 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 30 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 31 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 32 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 13 Research Sources

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