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Ear Care in Colombia
Euromonitor International, Sep 2010, Pages: 41
Ear care grew by 6% to account for sales of Col$250 million in 2009. This category remains very niche as prescription continued to drive purchases as ears are considered to be a very delicate organ and people prefer to visit a doctor in case of any ear problems. Moreover, as there is a higher incidence of ear problems in children, it is more common for parents to take children to a doctor. The category lacks dynamism, as there are no mass advertising campaigns to position the brands.
The Ear Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: .
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Ear Care market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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