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Estée Lauder Cos Inc in Beauty and Personal Care - World
Euromonitor International, Sep 2010, Pages: 31
Estée Lauder has managed to hold on to its market share in the premium beauty and personal care market despite the difficult economic conditions, but faces a number of challenges as its largest market the US stagnates, competition heats up in the most prospective market China, mass products such deodorants become more sophisticated threatening premium fragrances and masstige brands continue to rise in popularity. It is crucial Estée Lauder addresses these challenges to ensure future success goin...
The Estée Lauder Cos Inc in Beauty and Personal Care - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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