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Functional Drinks in Uruguay
Euromonitor International, Sep 2010, Pages: 25
Energy drinks began to move in late 2008, when Dark Dog, a favourite among consumers and the first energy drink sold in Uruguay, returned after many years of absence. It was brought in by Almena SA, its new NBO. The first semester of 2009 saw an important import volume increase into the country and, in the last quarter, Monresa, the bottler of all Coca-Cola products in Uruguay, launched Burn, its own energy drink. The increased competition, with a greater number of brands and options resulted...
The Functional Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Functional Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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