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Global OTC Healthcare: Segmentation and Positioning Create Opportunities in Dietary Supplements
Euromonitor International, July 2009, Pages: 45
Product segmentation and positioning are becoming increasingly important in stimulating sales across the board, from vitamins and dietary supplements to fortified and functional products. What will be the next major success story and will anything be able to rival the achievement of probiotics? Are vitamin D and ginkgo biloba the two categories to watch, or perhaps even vitamin K or even egg shell membrane?
The Global OTC Healthcare: Segmentation and Positioning Create Opportunities in Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the OTC Healthcare market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Adult mouth care, Allergy care, Analgesics, Calming and sleeping products, Child-specific OTC healthcare, Cough, cold and allergy (hay fever) remedies, Digestive remedies, Ear care, Emergency contraception, Eye care, Medicated skin care, NRT Smoking cessation aids, OTC obesity, OTC statins, OTC triptans, Vitamins and dietary supplements, Wound treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the OTC Healthcare market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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