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Health and Wellness in Japan

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    Report

  • 58 Pages
  • November 2023
  • Region: Japan
  • Euromonitor International
  • ID: 1407308
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN JAPANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Fortification and functionality remain key areas of interest for health-conscious consumers
  • Organic accounts for the highest sales within health and wellness hot drinks, as consumers consider these less harmful than standard products
  • No allergens boosted by consumers being more careful with their diet
PROSPECTS AND OPPORTUNITIES
  • More products are expected to offer mental health benefits
  • Good source of vitamins shows promise within health and wellness hot drinks to 2027, as consumers look to boost their metabolism
  • Cardiovascular health expected to rise, with older consumers especially keen to maintain heart health
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN JAPANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • More players offer products with multiple health claims, which gain popularity due to offering value for money and convenience
  • No sugar leads sales within health and wellness soft drinks in 2022, as the dangers of overconsumption of sugar are well-known
  • Immune support is a growing claim in health and wellness soft drinks due to consumers’ health awareness and new launches
PROSPECTS AND OPPORTUNITIES
  • FFC focusing on mental health and healthy ageing are expected to continue to grow
  • No sugar set to see strong absolute growth in health and wellness soft drinks, for health and weight management purposes
  • As consumers look to avoid health issues, no added sugar expected to benefit
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN JAPANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health and wellness products seen as a way to add value, and players encourage regular consumption
  • Concerns about health implications of high sugar consumption mean no sugar accounts for the highest sales
  • Specific health concerns lead plant-based to see growth from a low base
PROSPECTS AND OPPORTUNITIES
  • Launching health and wellness products under existing snacks brands to encourage trials
  • Vegan set to see a strong performance due to concerns about diet, the environment, and animal welfare
  • Consumer concern about diseases of the circulatory system will boost cardiovascular health claims
CATEGORY DATA
  • Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN JAPANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Increasing consumer awareness of plant-based milks other than soy
  • Low fat leads health and wellness dairy products and alternatives due to health concerns, but sales fall as taste is paramount
  • Dairy free claim rises within health and wellness dairy products and alternatives, due to intolerances and vegan diet
PROSPECTS AND OPPORTUNITIES
  • Added benefits will be necessary to compete with other healthy foods and drinks
  • As consumers look to boost their metabolism, good source of minerals set to strong growth to 2027
  • Gluten free is one to watch
CATEGORY DATA
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN JAPANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Launch of Foods with Function Claims continues
  • Consumers’ desire to prevent health issues means low salt leads health and wellness cooking ingredients and meals in 2022
  • Consumers’ desire for a strong metabolism drives up high protein sales within health and wellness cooking ingredients and meals in 2022
PROSPECTS AND OPPORTUNITIES
  • Increasing production costs and declining population to accelerate entry of players in health and wellness cooking ingredients and meals
  • High fibre likely to show promise in health and wellness cooking ingredients and meals during the forecast period
CATEGORY DATA
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN JAPANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • With the desire for better health, and busier lives, a balance between health and convenience is needed
  • Despite seeing falling sales as consumers seek a better taste, natural holds first place within health and wellness staple foods in 2022
  • Good source of omega 3s benefits from consumer desire to look after their metabolism in 2022
PROSPECTS AND OPPORTUNITIES
  • Potential for health-orientated development likely to be constrained by price sensitivity
  • Revised government target for salt intake set to drive no salt to see the strongest absolute growth in health and wellness staple foods
  • Link between a poor diet and specific medical issues set to lead bone and joint health to record sales increase
CATEGORY DATA
  • Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027