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Health and Wellness in Japan
Euromonitor International, Sep 2010, Pages: 75
Global economic recession originating from the US subprime mortgage crisis severely hindered the Japanese economy throughout the review period. The market for health and wellness packaged food and beverages also experienced a tough time. Although the organic and better for you (BFY) packaged food and beverage markets grew positively even in this severe economic environment, the fortified/functional (FF) and naturally healthy (NH) food and beverage markets shrunk. Consequently, the overall...
The Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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