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Laundry Care in Tunisia
Euromonitor International, July 2011, Pages: 18
The main trend in laundry care in Tunisia during 2010 was the introduction of ‘green’ laundry care products under the private label of chained grocery retailer Monoprix SA. Monoprix’s new private label laundry care line is environmental friendly and both the product itself and its packaging are very much in line with the demands of ‘green’ consumers. The unit price of the products within this new private label line are, however, much higher than alternative private label laundry care products.
The Laundry Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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