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Laundry Care in Tunisia Product Image

Laundry Care in Tunisia

  • ID: 1407314
  • June 2014
  • Region: Tunisia
  • 21 pages
  • Euromonitor International

Laundry care remained a dynamic category in Tunisia in 2013 resulting to a strong growth of retail value sales of laundry care. This was driven by the price volatility of raw materials and growing competition from international key players, leading to pressure on the margins of domestic manufacturers. As a result, laundry care in Tunisia posted both volume and value growth in 2013.

The Laundry Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

LAUNDRY CARE IN TUNISIA

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2008-2013
Category Data
Table 2 Sales of Laundry Care by Category: Value 2008-2013
Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 4 Sales of Laundry Aids by Category: Value 2008-2013
Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 8 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 9 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 10 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 11 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 12 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 14 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Henkel-alki Tunisie in Home Care (tunisia)
Strategic Direction
Key Facts
Summary 1 Henkel-Alki Tunisie: Key Facts
Company Background
Production
Summary 2 Henkel-Alki Tunisie: Production Statistics 2013
Competitive Positioning
Summary 3 Henkel-Alki Tunisie: Competitive Position 2013
Société De Détergents De Tunisie Sodet in Home Care (tunisia)
Strategic Direction
Key Facts
Summary 4 Société de Détergents de Tunisie SODET: Key Facts
Summary 5 Société de Détergents de Tunisie SODET: Operational Indicators
Company Background
Production
Summary 6 Société de Détergents de Tunisie SODET: Production Statistics 2013
Competitive Positioning
Summary 7 Société de Détergents de Tunisie SODET: Competitive Position 2013
Executive Summary
the Impact of Inflation
Switching To Less Expensive Alternatives
A Fragmented Competitive Landscape
Independent Small Grocers Is the Leading Channel
Value Growth Expected Over the Forecast Period
Market Indicators
Table 16 Households 2008-2013
Market Data
Table 17 Sales of Home Care Household Care by Category: Value 2008-2013
Table 18 Sales of Home Care Household Care by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Home Care: % Value 2009-2013
Table 20 LBN Brand Shares of Home Care: % Value 2010-2013
Table 21 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 22 Distribution of Home Care by Format: % Value 2008-2013
Table 23 Distribution of Home Care by Format and Category: % Value 2013
Table 24 Forecast Sales of Home Care by Category: Value 2013-2018
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 8 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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