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Laundry Care in Tunisia Product Image

Laundry Care in Tunisia

  • ID: 1407314
  • March 2015
  • Region: Tunisia
  • 18 pages
  • Euromonitor International

Laundry care saw healthy value growth in 2014 thanks to new product developments. In fact, innovations such as new-generation liquid tablet detergents increased demand within this emerging product category. Besides, specific categories continued to show good volume and value growth including standard powder detergents.

The Laundry Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

LAUNDRY CARE IN TUNISIA

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Sales of Laundry Care by Category: Value 2009-2014
Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 4 Sales of Laundry Aids by Category: Value 2009-2014
Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 8 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 9 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 10 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 11 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 12 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 14 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Henkel-alki Tunisie in Home Care (tunisia)
Strategic Direction
Key Facts
Summary 1 Henkel-Alki Tunisie: Key Facts
Summary 2 Henkel-Alki Tunisie: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Henkel-Alki Tunisie: Competitive Position 2014
Executive Summary
Low Purchasing Power Has Negative Impact on Consumer Behaviour
Higher Inflation Rates Impact Home Care
Multinationals Dominate the Overall Home Care Industry
the Dominance of Modern Retail Channels
Value Sales Growth Expected To 2019
Market Indicators
Table 16 Households 2009-2014
Market Data
Table 17 Sales of Home Care Household Care by Category: Value 2009-2014
Table 18 Sales of Home Care Household Care by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Home Care: % Value 2010-2014
Table 20 LBN Brand Shares of Home Care: % Value 2011-2014
Table 21 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 22 Distribution of Home Care by Format: % Value 2009-2014
Table 23 Distribution of Home Care by Format and Category: % Value 2014
Table 24 Forecast Sales of Home Care by Category: Value 2014-2019
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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