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Laundry Care in Tunisia

  • ID: 1407314
  • March 2016
  • Region: Tunisia
  • 18 pages
  • Euromonitor International
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Laundry detergents continued to dictate the performance of laundry care in Tunisia in 2015. Laundry care benefited from rising disposable income levels, which resulted in many mid-income consumers obtaining automatic washing machines, with the household possession rate of these machines rising from 57% in 2009 to 74% in 2015. This greatly expanded the potential consumer base for laundry detergents, which accounted for 84% of total value sales within laundry care in 2015.

The Laundry Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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LAUNDRY CARE IN TUNISIA

March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Henkel-alki Tunisie in Home Care (tunisia)
Strategic Direction
Key Facts
Summary 1 Henkel-Alki Tunisie: Key Facts
Summary 2 Henkel-Alki Tunisie: Operational Indicators
Competitive Positioning
Summary 3 Henkel-Alki: Competitive Position 2015
Executive Summary
Home Care Records Strong Growth in 2015
Effective Cleaning and Hygiene and Pleasant Fragrances Boost Demand
Domestic Companies Continue To Dominate Home Care
Modern Retailers Support Home Care
Healthy Growth Predicted for the Forecast Period
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Unilever N.V.
  • The Sun Products Corporation
  • S.C. Johnson & Son, Inc.
  • Henkel AG & Co. KGaA
  • Reckitt Benckiser Group plc
  • Procter & Gamble Co.