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Men's Grooming in Ecuador

Euromonitor International, September 2012, Pages: 22

The once macho culture in Ecuador in which men could never be seen taking too much care of themselves without being considered “delicate”, has now evolved. The evolution of men to embrace their right to take care of their physical appearance is still at an early stage, but it is very promising. Men are no longer afraid of admitting that they are willing to buy more beauty and personal care products.

Euromonitor International's Men's Grooming in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MEN'S GROOMING IN ECUADOR
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2006-2011
Table 2 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 4 Men's Grooming Company Shares 2007-2011
Table 5 Men's Grooming Brand Shares 2008-2011
Table 6 Men's Razors and Blades Brand Shares 2008-2011
Table 7 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Yanbal Ecuador SA in Beauty and Personal Care (ecuador)
Strategic Direction
Key Facts
Summary 1 Yanbal Ecuador SA: Key Facts
Summary 2 Yanbal Ecuador SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Yanbal Ecuador SA: Competitive Position 2011
Executive Summary
Beauty and Personal Care Enjoys A Stable Year in 2011
Endorsements by Well-known Celebrities Help Companies Boost Sales
Domestic Players Grow Slowly in Relation To Their Foreign Counterparts
Direct Sellers Continue To Lead the Industry in 2011
An Uncertain Future Lies Ahead Due To Further Potential Import Restrictions
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 11 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 13 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 14 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 15 Beauty and Personal Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 4 Research Sources

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