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Men's Grooming in Thailand

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    Report

  • 25 Pages
  • April 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 1407320
2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded suitable and tailored options beyond just deodorants, bath and shower, and hair care.

The Men's Grooming in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Greater awareness surrounding men’s grooming supports positive performance in 2023
  • The rise of male brand ambassadors and endorsers
  • Men’s grooming sees new entries at varying price points as competition intensifies
PROSPECTS AND OPPORTUNITIES
  • Men’s grooming keep on expanding in terms of players and sales
  • Premium trend will expand across category, while popular brand ambassadors will push growth in colour cosmetics for men
  • E-commerce will enable higher accessibility to men’s grooming products
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources