Polishes in Tunisia

Euromonitor International, January 2013, Pages: 11

Shoe polish remained the dominant category in polishes in 2012 as volume demand continued to rise, with this product being one of the many that Tunisian consumers use on a daily basis, rather like deodorants and toothpaste. This is mostly due to the increasing importance placed by Tunisians on their state of dress and overall physical appearance.

Euromonitor International's Polishes in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

POLISHES IN TUNISIA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2007-2012
Table 2 Sales of Polishes by Category: % Value Growth 2007-2012
Table 3 Polishes Company Shares 2008-2012
Table 4 Polishes Brand Shares 2009-2012
Table 5 Forecast Sales of Polishes by Category: Value 2012-2017
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2012-2017
Executive Summary
Libyan Civil War Impacts Tunisia's Largest Regional Export Market
Bleach A Key Product
Shift From Consumer Market Towards Institutional Sales
Independent Small Grocers Continues To Be the Dominant Distribution Channel
Market Anticipated A Stronger Forecast Period Performance
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care Household Care by Category: Value 2007-2012
Table 9 Sales of Home Care Household Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Penetration of Private Label by Category 2007-2012
Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

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