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Polishes in Tunisia

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    Report

  • 15 Pages
  • February 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 1407353
All significant categories (floor polish remained negligible) posted positive retail volume and value growth at the end of the review period. Indeed, they all posted their fastest increases of the review period in 2023. Metal polish continued to register the highest growth in retail volume and value terms. Higher awareness among Tunisian consumers regarding the significance of polish for maintaining metal played a pivotal role in the healthy growth performance of the category in Tunisia.

The Polishes in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

POLISHES IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing awareness and accessibility boost metal polish in 2023
  • Limited presence of domestic brands
  • Retail e-commerce emergence supports the distribution of polishes
PROSPECTS AND OPPORTUNITIES
  • Young couples to spur demand for furniture polish
  • Development of local presence over the forecast period
  • Growing urban consumer base to change category dynamics
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2018-2023
  • Table 2 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 4 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 5 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
HOME CARE IN TUNISIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources