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Soft Drinks Global Trends and Opportunities
Euromonitor International, Sep 2010, Pages: 54
Global soft drinks sales were fairly recession-resilient in 2009, although many consumers turned away from premium niches such as energy drinks and functional water. As world economies recover, soft drinks faces a challenge due to maturity in the largest sales areas alongside the greater potential of emerging regions. M&A activity is increasing and new global players entering. Flexibility in identifying and exploiting opportunities for each category globally will be key to future growth.
The Soft Drinks Global Trends and Opportunities global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, Functional Drinks, RTD Coffee, RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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