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Look-alike Aftermarket Navigation in China and Counter Strategies for OEMs 2010

SBD, Oct 2010, Pages: 37


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A clear view of China’s increasingly popular aftermarket navigation industry...

Navigation in China is taking a unique route that sets it apart from many other global markets. This is particularly noticeable in the fastest growing segment of navigation products that look like OE systems but are developed by aftermarket companies and available to the consumer at a significantly reduced cost.

In this exclusive study the look-alike segment of China's navigation market is dissected with information on key players, sales forecasts and future strategies as well as an additional FREE database containing over 800 aftermarket systems, their target vehicle models and photographs of all systems.

The final section in the report outlines aggressive, collaborative and passive strategies for vehicle manufacturers to counteract the effect of these products on their own navigation and telematics offerings.

This report will enable you to:
- Learn the activities of the Chinese aftermarket navigation industry and why it is so successful
- React faster than competitors in developing counter-strategies to China’s look-alike navigation products and services
- Retain revenue streams and customer control over aftermarket navigation suppliers
- Develop China-specific solutions that are more competitive in terms of features and pricing

When you purchase this report, you will receive a photo-rich database of over 800 aftermarket navigation systems absolutely free! This complementary database contains pricing, target vehicle models and links to the suppliers’ websites.


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