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Viewing report
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TV Anywhere - How the Internet and Mobile Technologies Will Change the Pay-TV Industry
Pyramid Research, Inc., Oct 2010, Pages: 71
Is Internet-delivered TV and video content (IPTV) emerging as a threat to traditional pay-TV? In truth, IPTV, in the form that has matured over the past decade, has simply become another type of pay-TV. Like cable and direct-to-home satellite TV before it, IPTV involves the delivery of high-quality video content to a captive consumer device over a managed network, except that some or all of the content is delivered using broadband Internet Protocol access. The fact is that IPTV, as a set of technologies, represents both a threat and an opportunity for all legacy pay-TV operators, regardless of whether they are cable operators, satellite providers, ISPs or even telcos that offer the TV portion of triple plays by reselling satellite services.
In TV Anywhere, Pyramid Research analyzes trends and strategies related to IPTV, which include how emerging Internet TV and established pay-TV offerings are both parts of a broader market dynamic that places content providers, Internet access providers, pay-TV service providers and even consumer electronics suppliers together as collaborators and competitors, sometimes both at once. It analyzes technological and behavioral trends for viewing content on a wide variety of devices, describes and compares the latest devices and software for delivering and distributing content and examines Internet TV business models in detail. Developments and opportunities related to the growth and implications of Internet TV for all of the players are also discussed in the report.
TV Anywhere is an up-to-the-moment analysis of the swiftly changing Internet TV environment, focusing on a variety of conventional, hybrid and new technologies that are creating new business models.
Key findings include:
- The services that we currently call pay-TV and Internet TV (or, more accurately, Internet-delivered video) will grow to resemble one another more and more, as viable business models emerge and mature, and as content owners become comfortable that the technical obstacles constraining video quality, multi-device delivery and antipiracy security continue to fall away.
- Consumer devices that have traditionally had distinct single purposes — such as TVs, mobile phones, PCs, disc players and game consoles — are becoming Internet-enabled, multifunctional and are evolving toward similar video functionality.
- Despite growing similarity, some differences between pay-TV and Internet TV will remain. Some features and use cases do not translate from one device environment to another.
Key Questions Answered
- What is the current state of Internet TV?
- How do net neutrality and other regulatory matters affect Internet TV deployments?
- What technologies are likely to become standards for delivery and viewing Internet TV?
- What pay-TV and Internet TV hybrids are emerging?
- How is advertising revenue affected by these new consumer choices?
- Will the Internet entirely disrupt traditional broadcast and pay-TV (including IPTV), or will they coexist?
- Who are the key Internet video/TV players? How do they make money?
- Which of the various Internet TV monetization models have worked best to date?
Case studies:
- Microsoft & Netflix
- Google & Apple
- Adobe & Intel
Target audience
Mobile Operators:
This report will help you think through ways to capture a greater share of mobile payments revenue by understanding customer needs and learning lessons from less-than-successful mobile payment rollouts by other operators.
Investors:
Discover the state of the market for Internet TV and a multitude of opportunities for investing in this quickly emerging market.
Vendors and hardware manufacturers:
Learn how companies are partnering and competing to gain footholds and advantages in Internet TV.
Media professionals:
Get an inside look at state-of-the-art developments in advertising, consumer video devices and audience metrics.
Product samples
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