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Managed Care Trends and Strategies - The Voice of Managed Care on the State of Relations Between Managed Markets & the Pharmaceutical Industry and Opportunities for Partnership Product Image

Managed Care Trends and Strategies - The Voice of Managed Care on the State of Relations Between Managed Markets & the Pharmaceutical Industry and Opportunities for Partnership

  • Published: December 2009
  • Region: World
  • CBR Pharma Insights

Managed care has evolved over the past century to become a central part of the process of delivering health care to patients. Starting with the formation in 1917 of the first prepaid medical plan by physicians in cooperation with corporations and unions, and continuing with the establishment of Health Maintenance Organizations with governmental assistance in the 1970s, health care as we know it today has evolved through a series of events and legislations. Most recently, the initiation of Medicare Part D through the Medicare Modernization Act in 2003 has further sealed the relationship between managed markets and the pharmaceutical industry.

Today, managed care organizations are even more important as customers for pharmaceutical companies due to increased restrictions being placed on direct marketing to physicians. Working with managed care, pharmaceutical companies can open the door for drug usage and develop pathways towards fulfillment from physicians. Pharmaceutical companies need sound managed markets strategies in order to compete in today’s marketplace.

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Executive Summary

Managed Care: Vital Pharmaceutical Industry Customer
- Evolution of the relationship between managed care and the pharmaceutical industry
- Current state of the relationship between managed care and the pharmaceutical industry
- Valuation of managed care within the pharmaceutical industry

Servicing the Needs of Managed Care Organizations
- Developing a customer focus
- Understanding managed care priorities
- Relationship management
- Contracting principles
- Pull-through

Trends in Managed Care Contracting and Pull Through
- Value-based contracting
- Small molecules vs biologics
- Specialty pharmacy

Defining Leaders in the Managed Care Arena
- Pharmaceutical company qualities valued in managed care
- Top-rated Pharmaceutical Companies in:
- - Contracting
- - Pull-through
- - Programs
- - Innovation
- - Addressing needs of managed care
- - Overall managed care leadership

Outlook for Managed Care and the Pharmaceutical Industry
- Assessment of current state of the relationship between managed care and the pharmaceutical industry
- Future trends and the potential impact on managed care
- Developing managed markets strategy for future success

Appendix

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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