GetJar is the world’s largest non-proprietary, cross-platform app store, and has been a pioneer in the app space since 2005, well before the launch of Apple’s App Store. More recently, GetJar achieved its billionth download in June 2010 and is ahead of Nokia’s Ovi store in terms of unique downloads. Despite these achievements, GetJar needs to further differentiate if it wants to remain competitive in an increasingly crowded app store market. GetJar is working on this by way of a discovery engine and a social recommendations tool. However, the key issue is whether these features will be enough to maintain Getjar’s competitive edge as rivals are moving fast to innovate in this area.
