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A Strategic Analysis of the Coatings and Adhesives Market in East Africa
Frost & Sullivan, Sep 2010, Pages: 175
Slide 1 to 15 analyses the coatings and adhesives markets in East Africa. The geographical scope of this research service covers Kenya, Tanzania and Uganda. These markets are analysed separately, with each of the main market segments from the respective markets also being analysed. The total markets and market segments are analysed for the total East African region. Factors that are examined include market drivers and restraints, market challenges, Market Engineering measurements, competitor analysis, technology analysis and supply chain analysis. This research service focuses on the investment opportunities that the East African market presents and offers strategic recommendations for potential investors.
This research service titled A Strategic Analysis of the Coatings and Adhesives Market in East Africa provides a detailed analysis of the East African market for coatings and adhesives. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets by region: Tanzania, Kenya and Uganda. The adhesive applications covered in this research service are industrial and automotive, construction and packaging; the coating applications covered in this research are decorative, automotive and industrial.
Market Overview
The Coatings and Adhesives Market in East Africa is Poised to Experience Growth with Less Competition and Stable Macroeconomic Policies in Kenya that Drive Investment
The coatings and adhesives market in East Africa is lucrative despite the recent global economic downturn and the challenges and restraints faced by the countries in this region. Investors who capitalise on the developing East African economy will benefit from a market that is driven by minimal competition and limitations in comparison to the more developed global markets of Asia, North America and Europe. Stable macroeconomic policies in Kenya are encouraging investment into the economy. “Heightened industrial and economic development in East Africa is driving the coatings and adhesives market,” says the analyst of this research. “Additionally, the recently implemented East African Common Market Protocol encourages cross-border trade and industrial expansion within the East African region along with tax benefits for the market participants.' The East African community is creating opportunities for local resource development by providing incentives for regional growth and local development that is likely to result in enhanced regional prominence.
However, escalating electricity costs, taxes and the cost of raw material imports discourage local production. Furthermore, the limited distribution network and transport facilities restrict transportation of products out of city centres or across borders. “Large multinationals find it difficult to establish themselves in East Africa as the transport and logistics infrastructures are significantly less developed than those in Europe and North America,' explains the analyst.
The Kenyan Government has initiated programmes such as the European Development Fund (EDF) Road Infrastructure Programme to improve and develop local infrastructure. “Privatised distribution networks, as well as local production plants will minimise the extent of distribution that is required,” concludes the analyst. “Innovative strategies to overcome distribution challenges will be one of the key factors for participants to successfully penetrate the East African market.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Region:
- Tanzania - Kenya - Uganda
By Application:
Adhesive Applications
- Industrial and automotive - Construction - Packaging Coatings Applications
- Decorative - Automotive - Industrial
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