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Hot Drinks in Bulgaria to 2014

Datamonitor, Oct 2010, Pages: 117


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This databook provides key data and information on the hot drinks market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

- Contains information on three categories: coffee, other hot drinks and tea

- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

- Category level company and brand share as well as distribution share information for 2008 and 2009

- Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights of this title

The market for hot drinks in Bulgaria increased at a compound annual growth rate of 3.2% between 2004 and 2009.

The coffee category led the hot drinks market in Bulgaria, accounting for a share of 96.8%.

Leading players in Bulgarian hot drinks market include Kraft Foods, Inc., Tchibo Holding AG and Strauss-Elite Ltd.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the hot drinks market in Bulgaria

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements




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