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Hot Drinks in Turkey to 2014
Datamonitor, Oct 2010, Pages: 112
This databook provides key data and information on the hot drinks market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: coffee, other hot drinks and tea
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
Highlights of this title
The market for hot drinks in Turkey increased at a compound annual growth rate of 4.3% between 2004 and 2009.
The tea category led the hot drinks market in Turkey, accounting for a share of 75.5%.
Leading players in Turkish hot drinks market include Dogus Cay, Çaykur (Government-owned) and Unilever.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the hot drinks market in Turkey
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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