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Hot Drinks in Vietnam to 2014
Datamonitor, Oct 2010, Pages: 117
This databook provides key data and information on the hot drinks market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: coffee, other hot drinks and tea
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the hot drinks market, including company overview, key facts and business description
Highlights of this title
The market for hot drinks in Vietnam increased at a compound annual growth rate of 4.3% between 2004 and 2009.
The coffee category led the hot drinks market in Vietnam, accounting for a share of 57.2%.
Leading players in Vietnamese hot drinks market include Vietnam Dairy Products Joint-Stock Company (VINAMILK), Nestle S.A. and Unilever.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the hot drinks market in Vietnam
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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