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Health Food Market in Japan 2010
Yano Research Institute Ltd., Oct 2010, Pages: 332
A Comprehensive English resource book on the current health food market in Japan. It provides you with a full picture of the market by covering market size, laws and regulations, trends by distribution type, 63 leading companies and 55 health food ingredient categories.
- The fiscal 2008 health food market size was JPY669.8 billion, down 1.4% from the previous year. In addition to the reinforcement of regulations and surveillance by the government, suppressed consumers expenditure affected the market. However, there are growing companies with expanding sales and prominent ingredients and products. These successes are thoroughly studied and analyzed.
- Catalog sales channel is brisk and significantly growing. Pharmaceutical sales route decreased only slightly from the previous year. Analyses are made for the trends by sales channel and leading and growing market players.
- The beauty and anti-aging market is prosperous supported by consumer demands. Popular ingredients are collagen, hyaluronic acid and glucosamine, which are highly recognized by consumers. Their markets have continued to increase. Market trends by health effect and benefit and noteworthy ingredients are discussed.
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