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Asia Pacific Power and Distribution Transformers Markets

Frost & Sullivan, Aug 2010, Pages: 121


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This Frost & Sullivan research service titled Asia Pacific Power and Distribution Transformers Markets provides a comprehensive study of the total transformers market in the Asia Pacific region. The research service includes the key market dynamics, trends, competitive analysis, end-user trends, and revenue forecasts for the power and distribution transformers markets. In this research, Frost & Sullivan's expert analysts thoroughly examine the following end users: utilities and industrial.

Market Overview

Rural Electrification Programs Charge Up the Asia Pacific Power and Distribution Transformers Markets

The Asia Pacific power and distribution transformers markets had been making the most of the development in power transmission and distribution infrastructure, increased power consumption, boom in industrial capital expenditure, and demand for the replacement of aging equipment. Although over the last couple of years there has been a dip in demand across all sectors, especially in the east Asian region due to a sharp decline in the industrial sector, the markets are expected to bounce back with power capacity additions and resurgence of the industrial and commercial building sectors. More importantly, the rural electrification programs of Southeast Asian countries such as Vietnam, the Philippines, and Indonesia are also expected to boost the demand for power and distribution transformers.

Indonesia aims to achieve an electrification ratio of up to 90 percent in the next ten years and is a fertile long-term market for power and distribution companies. In the last ten years, the power and distribution segments in the region were not given the right thrust and hence, the existing local production capacity of transformers is unable to meet the surge in demand. This gap in demand and supply, along with many new power generation proposals, is expected to provide considerable opportunities to transformer suppliers.

The Asia Pacific region is also a lucrative replacement market for power transformers. “The average age of power transformers in countries such as Australia, Japan, and Thailand is 25 to 30 years and they have been fast approaching the maturity period of their lifecycle,” says the analyst of this research. “While the Southeast Asian region is expected to witness huge demand for new transformers, the East Asian and Australasian regions are likely to experience a spurt in demand for retrofit and spare parts.” Countries in the Asia Pacific have varied reasons for developing their power transmission infrastructure. While the Philippines and Indonesia focus on rural electrification to improve their electrification ratio, Singapore, Malaysia, and Thailand work on expanding networks to meet the growing demand as well as optimizing assets to make the network more efficient and reliable. Utilities in Vietnam have also shown interest in developing power generation to cope with the power shortage. However, it has cut into the budget for distribution infrastructure development.

The plethora of opportunities in the untapped space and low barriers to entry have attracted numerous companies to the power and distribution transformers markets. The markets in Southeast Asia and east Asia are mostly populated by local companies, which have close relationships with end users. Non-Southeast Asian companies are forming technical collaborations with local manufacturers and partnering with engineering, procurement, and construction (EPC) contractors. Multinational companies are also finding the going good, as requirements for complete turnkey solutions strengthen. However, they are eating into the shares of small manufacturers. As end users in east Asia and Australasia are highly specification conscious, purchase decisions are based on the expertise of the engineering team, with priority given to high-level technical specifications. This trend reduces the competition in the markets and ensures the survival of only a few participants that offer high-quality products.

Nevertheless, as the scope for product differentiation is minimal, the transformers markets are susceptible to price wars. Owing to the high price sensitivity of end users, manufacturers tend to absorb the additional cost and incur minimal price adjustments. They are further challenged to keep the prices low due to the volatility in the costs of raw materials. To overcome pricing pressure, manufacturers are developing efficient designs and setting up budget production in low-cost countries. “Fostering and establishing partnerships with local manufacturers, government agencies, value-added resellers, and distributors are some of the strategies for business expansion and divergence,” notes the analyst. “Manufacturers/companies are striving to provide a broader portfolio of products and more comprehensive solutions to their customers/clients, resulting in a spate of consolidations.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By End Users:

- Utilities
- Industrial

By Geographic Region:

- Australia
- New Zealand
- Japan
- South Korea
- Taiwan
- Vietnam
- Indonesia
- Thailand
- Malaysia
- The Philippines
- Singapore


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