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OTC Market in Central and Eastern Europe 2010: Comparative Analysis and Development Forecasts for 2010-2012

PMR Ltd, Oct 2010, Pages: 329


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The report analyses in detail the OTC drugs and dietary supplements market in eight countries in the region: Russia, Poland, Ukraine, Romania, the Czech Republic, Hungary, Bulgaria and Slovakia.

It focuses on:

- OTC drugs and dietary supplements market value
- share of OTC in total market and best-selling OTC products
- leading OTC products manufacturers
- non-pharmacy and online sales of OTC products.

It also contains the analysis of distribution channels and provides forecasts up to 2012 for OTC products markets.

Moreover, the publication shows how the economic crisis affected the OTC market and sales revenues of companies engaged in OTC products sales. The changes in the distribution structure are given as well.

The report answers following questions:

- What was the impact of the crisis on the OTC market?
- What country has the largest OTC market?
- Which OTC market has the highest growth potential?
- What are the strategies of the OTC manufacturers?
- In which country is the OTC market saturated?
- What is the share of OTC products in total pharmacy sales?
- Who are the largest wholesalers in particular countries?
- What are the largest pharmacy chains?

…and more!

Who will benefit from reading the report?

- the senior management of OTC companies active in the region
- decision makers of OTC companies considering entering the market
- pharmaceutical wholesalers and distributors
- non-pharmacy and on-line drug distributors
- advertising agencies
- research and analytical institutions
- embassies and other government institutions.

Reasons to purchase:

- there is no such report on the market
- it is already the third edition publication
- it provides a comparative analysis of OTC products market in 8 countries – all in one place for a competitive price
- learn more about OTC market value, share of OTC as a proportion of overall market and share of dietary supplements as a proportion of overall market
- develop effective business strategies by understanding the expansion of OTC products portfolio in particular CEE country
- identify key market players and distribution channels


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