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Private Label in Poland 2010: Market Analysis and Development Forecasts for 2010-2012 (Polish Version)

PMR Ltd, Oct 2010, Pages: 111


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The publication provides a detailed analysis of private label products in Poland, giving a special attention to market value, projections for the next 2 years based on solid data, as well as distribution channels and share of private label products.

Latest trends and factors having the greatest impact on the development of the market are also presented. Additionally, leading retailers operating in Poland are profiled and their private label strategies are exposed.

Specifically for this report an Excel database was constructed and it contains over 8 400 private label products.

Each product description comprises:

- category
- retail price in PLN and €
- container weight / volume
- retail chain
- private label name
- name, address and contact details of the producer and its production profile.

It is an excellent informative and reference tool which makes it easy to compare prices and products offered in different retail chains.

Publication answers following questions:

- What is the sales value of private label products of major retailers in Poland?
- What are the key developmental trends in private label product sales in Poland?
- What are the factors expected to influence market growth and expansion?
- How the private label offer is developing in modern trade?
- What is the impact of economic climate on the shopping habits of the Polish consumers?
…and many more!

When will our report prove useful?

- launching a new business activity involved in producing private label products
- extending an offer with private label products
- analysing main competitors in terms of private label offer
- analysing market potential
- planning strategic development in the area of private label products

What makes our report worth reading?

- Excel database of over 7 500 private label products available for purchase in Polish retail chains
- Sales value of private label products together with development forecasts
- Latest trends and factors that have the great es impact on market growth
- Profiles of major retailers operating in Poland and description of their private label strategies

Who will benefit most by reading the report?

- decision makers and top management personnel of retail chains involved in the Polish private label market
- manufacturers currently producing or contemplating production of private label products for specific retailers
- corporate legal advisors, investors, analysts and consultants
- any professional seeking to gain an understanding of this expanding and evolving market sector


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This title is also available in the following language

Private Label in Poland 2010: Market Analysis and Development Forecasts for 2010-2012 (English Version)



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