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Product Insights: Soft Drinks in China
Datamonitor, Oct 2010, Pages: 59
Introduction
This report forms a part of the newly introduced product series titled ''Product Insights''. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the Chinese soft drinks market, segmented by key categories
- Contextualizes China in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
- Globally, China ranked 3rd in terms of the number of new products launched in the soft drinks market in 2009.
- Juices constituted 55% of all new product launches in the Chinese soft drinks market in 2009, followed by functional drinks and concentrates.
- In 2009, 'no preservatives' emerged as the most popular claim among all new soft drinks products launched in China while plastic was the most popular packaging material. More than half (55%) of the new soft drinks products launched in China in 2009 were priced below CNY6.
Reasons to Purchase
- Assess product innovation trends in your market
- Learn from successful new product launches
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