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Austria Vitamins and Dietary Supplements Market, 2010-2012
Venn Research Inc., Sep 2010, Pages: 75
The total market size for dietary supplements and vitamins in Austria is estimated to reach about $200 million for 2008 (exchange rate $1 = EUR 0.71). Austrians are prone to add vitamin supplements to their diet. The consumers of vitamin and mineral products in Austria tend to have high income and well education levels, according to a recent study. Older people and pregnant women tend to thwart deficiency symptoms by taking certain vitamin or mineral products in accordance with their family doctor. Among younger people the trend goes towards amino acids as they are said to have skin tightening effects, build muscle mass and reduce body fat. Market growth is also driven by higher life expectancy. These trends have created new niche markets and an increasing demand for all sorts of healthcare products and equipment.
Key Highlights:
- Overview of the vitamins and dietary supplements in Austria
- Opportunities for the foreign exporters Growing demand for vitamins and dietary supplements by consumer group, age groups, and dosage forms.
- Consumer psychographics towards vitamins and dietary supplements.
- Distribution chain analysis for marketing the vitamins and dietary supplements in Austria Market drivers and challenges
- Covered 8 company profiles in the vitamins and dietary supplements sector covering their performance, key financials, SWOT analysis, and investment analysis.
- Included Industry contacts for market entry consulting and procedures.
Venn Research, in association to its network of partners provides information and research to thousands of clients worldwide. The information provided herein has been obtained from reliable sources to provide a holistic survey on the market dynamics
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