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Pharma Industry Panel in Brazil (Portuguese Version)

Description:
With the launch of the First Edition of the Panel on Drug Industry-FIP, we offer our contribution to the development of this industry in Brazil. In an industry in which quantitative information about the sale and consumption of drugs are widely available, the purpose of FIP is to provide a tool for dialogue on strategic issues, forming a clear picture of market trends in view of the industry itself, which by first evaluates itself in a systematic way. In the following pages, readers may have contact with the key information and analysis resulting from the survey, whose results may be very helpful in business strategies for the year 2010 onwards. In this edition, the themes were the moti-vating factors and trends of Mergers and Acquisitions, Investment Management and Pipeline Products, Communication Management and Distribution. Every-thing from the perspective of professionals who are at the forefront of decision making in the industry. Great reading and great business!

The FIP edition of March-June 2010 brings out the challenges that await the industry in the present and future years. The clear trend is an increase in com-petitiveness of businesses in several fronts: the acquisition of other companies, developing new market strategies, product launches for innovative ways, new forms of partnerships between business, conflicts of distribution channels and major changes in form of communication with the medical profession. The first discusses the point of views of the leaders of this dynamic and chal-lenging industry. It will be a valuable source of information so you and your company can come out strengthened the moments of turbulence ahead.
 
Contents:
- Members of Panel
- Mergers and Acquisitions
- Other formats partnerships
- F & A: Factors motivating
- F & A: overview of Brazil
- Distribution channels: retail
- Distribution channels: whole-sale
- Ways to innovate
- Areas of focus
- Research in Brazil
- Investments
- PROFARMA
- Communication manage-ment
- Figures for 2010
- Notice of property
 
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