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Car Batteries in the United States 2010
Mintel, Sep 2010, Pages: 76
This report explores the vehicle battery market in the U.S. It provides insight into the external and internal factors affecting car and truck battery sales, consumption and consumer trends, in addition to what they mean for future sales, promotional campaigns and industry innovations.
Specific questions that are answered in this report include, but are not limited to, the following:
- How involved are consumers in charging the battery of their vehicle?
- Where do consumers purchase vehicle batteries?
- What compels consumers to purchase vehicle batteries—do they wait until the last possible moment or are they more preventative and purchase early?
- What companies manufacture vehicle batteries and what retailer partnerships result in exclusive, store-only brands?
- How are lithium-ion batteries emerging to possibly threaten lead-based batteries and how are consumer fears regarding electric cars affecting that growth?
- What type of vehicle battery are consumers purchasing the most? The least?
- What brand of vehicle battery are consumers purchasing the most? The least?
- What media or other influencers are factors in consumer purchasing of vehicle batteries?
- What companies are innovating their segments, and how can others learn from their success?
This report provides an in-depth examination of the vehicle battery market for industry retailers, distributors and marketers interested in pursuing opportunities to innovate trends within segments and to evaluate the competition. Consumer analysis and segment discussion covers both lead-based and lithium-ion batteries.
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