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Home Internet and Phone in the United States 2010
Mintel, Sep 2010, Pages: 97
Home phone and internet services are facing tremendous change. Commoditization and competition, including new competition from cellular carriers, has led to lower prices and consolidation. Convergence has made it possible for cable operators to offer calling services, even as phone companies offer television services. And changing trends in how consumers communicate and consume content are driving further change, leading some consumers to rely even more heavily on broadband connections for entertainment even as others look to cut the cord entirely and access calling and the internet from phones.
This report will analyze the market for home internet and phone services in detail, including:
- Historic and projected sales for home internet and phone services will be provided for 2004 through 2014, including sales trends for each segment.
- Maintaining wired infrastructure is costly, leading to a market dominated by large players including AT&T, Verizon, Time Warner, and Comcast, amongst others, and driving consolidation. For example, CenturyLink purchased Qwest and Embarq during the past two years, making it the fourth-largest phone company. Strategies and future prospects for the major players will be discussed.
- Factors impacting the home internet and phone sectors will be discussed, including high penetration levels that limit growth potential; consumers’ increasing reliance on the web for entertainment, staying connected and more; the impact of regulatory concerns, which have always played an outsize role in shaping this market; and more. Competing products will also be discussed, including the threat posed by wireless services.
- Based on a review of extensive survey data, Mintel will discuss consumer behavior, attitudes and preferences regarding use of home internet and phone services in detail, including spending, subscribership by brand, feature usage and other factors.
- Even within the home landline sector, there is strong potential for provider differentiation through the addition of new value added features. Consumer interest in these new features is explored, including how distinct demographic groups’ attitudes differ.
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