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Media Usage in the United States 2010
Mintel, Sep 2010, Pages: 84
Technological innovations have changed how consumers spend their free time, whether at home or on the go. This report focuses on how technological advances in consumer electronics, entertainment content and communications are changing the media engagement landscape. Forward-looking analysis of trends, particularly based on data by age, gender and household income, show how media usage will affect business models and marketing efforts in upcoming years.
To this effect, the following questions are addressed:
- How has increased interest in and reliance on the internet affected news and information gathering, leisure activities and modes of communication?
- How has competition for consumer leisure time shifted in recent years?
- How is media usage affected by differences in age, gender, income and race/Hispanic origin?
- How are hardware and software developments shaping communication, video, reading and audio usage?
- How are smartphones, tablets and other portable devices influenced by media usage?
- What are the implications of an increasingly portable lifestyle?
- How can shifting usage of technology be used in marketing to hard-to-reach demographics?
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