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Ghana - Mobile Market - Overview, Statistics and Forecasts
Paul Budde Communication Pty Ltd, Aug 2011, Pages: 15
Since launching the first cellular mobile network in sub-Saharan Africa in 1992, Ghana has become one of the continent’s most vibrant mobile markets with now six competing operators, including regional heavyweights such as MTN, Vodafone, Bharti Airtel (formerly Zain) and Millicom (Tigo). The entry of Nigeria’s Globacom as the sixth player in 2010 is expected to sustain the strong growth generated by Zain’s entry two years earlier. This, however, has come at the expense of the average revenue per user (ARPU) which has fallen below US$5 per month for some of the operators. While the voice market is approaching saturation at more than 75% penetration in mid-2011, enormous potential in both subscriber and ARPU terms exists for the provision of 3G mobile broadband services which have surpassed existing ADSL services within a few months of their launch in 2009.
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