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Viewing report
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Australia - Broadcasting and Pay TV - Overview and Analysis
Paul Budde Communication Pty Ltd, Sep 2010, Pages: 8
This report provides valuable information about the end-users of pay TV – the viewers. Subscriber pay TV statistics include per operator, growth, forecast, and household penetration statistics. The report also includes forecast scenarios to 2012. By mid-2010 pay TV penetration was just over 34%, and while growth should continue slowly in the remainder of 2010 through to 2011, Australian figures are still well below those of the developed markets around the world. The small amount of growth in 2009/10 comes from the continued pressure of the new free-to-air digital TV channels.
While it is still possible for Foxtel to reach the 40% penetration mark, the company can only reach these targets if it starts either to offer more attractive price packages, or include a broadband offering within an affordably priced package.
With the advent of digital TV and the launch of a number of new digital FTA channels, Australian pay TV operators have been feeling the squeeze as viewers were quick to take advantage of the new conditions. By mid-2010 about 75% of Australian households had a digital TV. The newest Pay TV operator SelecTV signed and agreement with Austar and Foxtel to take over it English packages which are being terminated in November 2010.
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