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Asia Pacific Enterprise Telephony Markets CY 2009
Frost & Sullivan, Aug 2010, Pages: 30
Asia Pacific enterprise telephony market CY 2009 study offers an analysis of the regions enterprise telephony market for CY 2009. It analyses the market trends, vendor market performance, the vertical and horizontal market splits, go-to-market strategies and major public customer wins. The enterprise telephony market is segmented into PBX, KTS, WPBX and the IP-PBX markets. This research is based on Frost & Sullivan's proprietary T.E.A.M. methodology, ensures that clients have complete “360 Degree Perspective” from which to drive decision-making. Technical, Econometric, Application, and Market information ensures that clients have a comprehensive view of industries, markets and technology.
Research Overview
This Frost & Sullivan research service titled Asia Pacific Enterprise Telephony Markets CY 2009 provides an analysis of the total enterprise telephony markets in the Asia Pacific region for the calendar year 2009. It also analyzes the market trends, vendor performance, vertical market split, and enterprise size for the Asia Pacific region. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: Internet protocol (IP) telephony, private branch exchange (PBX), key telephone system (KTS), and wireless private branch exchange (WPBX).
Market Overview
Governments’ Stimulus Packages Help Sustain Growth of the Enterprise Telephony Markets after the Economic Downturn
Telephony vendors are more prepared to deal with any slack in the economy now than they were in 2009. 2010 and 2011 are expected to be the recovery years for the enterprise telephony markets. Leading vendors are gearing up their capability to deliver managed and hosted services through service providers or system integrators. Governments across Asia Pacific countries are improving the economic condition by introducing stimulus packages.
“Price erosion on telephony equipment has led to shrinking margins of the telephony vendors and channel partners,” says the analyst of this research. “Overall, the average line pricing has plummeted by 10 to 20 per cent due to greater discounts offered by the market participants.” The enterprise telephony markets are poised for significant growth with an increase in customer demand for unified communication (UC) solutions, especially video and Web conferencing. High-end videoconferencing solution as a substitute for face-to-face meeting is helping enterprises to reduce their travel budgets and enhance productivity of employees.
Product Bundles that Appeal to Medium-sized Businesses to Accelerate Market Growth
However, the enterprise telephony markets face the challenge of budgetary constraints. Another major constraint is the limited availability of in-house resources to manage IP telephony and UC products. Offering free or limited budget training and proactively providing solutions over the managed and hosted environment are expected to help address the resource crunch issue. Creating product bundles that appeal to medium-sized businesses is likely to facilitate accelerated growth.
“Tier 2 vendors should progress from selling just box solutions to selling convergence solutions that includes user-based UC applications,” concludes the analyst. “Investment in channel training and development of strong market collaterals that clearly illustrate swift return-on-investment (ROI) has become the norm to successfully sell IP telephony solutions.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- IP telephony
- Private branch exchange (PBX)
- Key telephone system (KTS)
- Wireless private branch exchange (WPBX)
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