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World Enterprise Content Management Solutions Market
Frost & Sullivan, Aug 2010, Pages: 82
The world enterprise content management (ECM) solutions market has undergone tremendous change in the last few years, both through product innovation and merger & acquisition activity. This study is a follow up to Frost & Sullivan's 2008 study (N1B1) on ECM. This year, the demarcation lines in the industry are better defined, the capabilities of the vendors are more advanced, and the product, innovation, and growth trends more clear. This study defines both the ECM solution and ECM ecosystem landscape, trends, vendors and forecasts.
Research Overview
This Frost & Sullivan research service titled World Enterprise Content Management Solutions Market provides market sizing, market share analysis, strategic growth drivers, market restraints, and global demand analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following: content management, workflow, business process management, case management, operational efficiencies, global market size, demand, and growth projections.
Market Overview
Availability of Total ECM Solutions and Proliferation of Digital Content Enable Strong Traction for the World Enterprise Content Management Solutions Market
In recent years, the enterprise content management (ECM) market has expanded in leaps and bounds as digitization of content has grown in popularity across many business verticals. Greater product functionality, usability, and applicability are ensuring clearer market definition, growth opportunities, and increased revenues. Previously, no single vendor offered a complete single source and single platform solution. At present, however, six vendors do so. The key elements of an ECM solution include both a back-end asset management solution and a front-end presentation program, along with a robust workflow and business process management component. “With the capabilities of ECM solutions being projected as offering merit beyond the strengths of their component parts, the ECM industry, consumers, and companies have begun to recognize the inherent value of implementing full ECM solutions,” notes the analyst of this research service. ‘Particularly when it comes to managing burgeoning digital assets through workflows that span companies, ECM solutions provide the scalability, security, and reliability the market demands.” Besides wider recognition of the value proposition, ECM solution market growth will largely be driven by expansion into partial-served markets and global growth. The increased digitization of corporate assets, the need to fulfill various business productivity needs, including document, file, or digital asset management, Web content management, and/or workflow tool implementation are factors poised to strengthen market momentum.
Although prospects look upbeat, there are some challenges restraining market progression. The largest hurdle for the ECM solution industry is getting the message out about the value of a total ECM solution. This means demonstrating the efficiencies and ROI gained from a single-source platform and workflow, the workability, interoperability, and usability of the solutions, and the comparison of all of this against patched together, homegrown, as well as mixed and matched content management systems. Vendors must prove the value and capabilities of ECM solutions, particularly to key global enterprises. Many companies already have some sort of content management system, and it is the job of the ECM solution vendors to show these companies the additional capabilities, efficiencies, and cost savings they could enjoy through the implementation of a total ECM solution. Proving the value proposition maybe an uphill task, but participants must devise smart strategies to get their message across.
The integration of ECM solutions within larger software entities will likely help in enhancing the value proposition, particularly as these larger companies have the resources, knowledge, customer base, and reach to aggressively push out the ECM solution vision and message. Previously, loosely connected and homegrown content management systems may have sufficed for many organizations. Currently, creation, ingestion, storage, reuse, and repurposing of content in a controlled manner are major undertakings for any enterprise and require structure, management, and organization. Particularly when companies need the centralized storage, consistent global messaging, order, interoperability, and workflow/case processing only a single-source ECM solution can provide. “ECM solutions offer a unique productivity solution that singular products, components, and content management modules cannot,” says the analyst. “It is the inherent synergistic value of an ECM solution – and its repeatable ROI – that defines the industry and market and the large vendors need to express in the coming years.”
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