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Asia Pacific Broadband Market 2010
Frost & Sullivan, Aug 2010, Pages: 181
This study provides key insights on the broadband market in Asia Pacific. The top 15 markets of the Asia Pacific for broadband service are: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Broadband service studied in this study is internet service with a throughput of at least 256 Kbps to 512 Kbps offered with fixed network technologies such as xDSL, cable broadband, FTTx and fixed-wireless.
Research Overview
This Frost & Sullivan research service titled Asia Pacific Broadband Market provides fixed broadband subscriber and revenue overview for Asia Pacific and detailed market analysis of the top 15 markets of the region. In this research, Frost & Sullivan's expert analysts thoroughly examine the following: fixed broadband access, including digital subscriber line (xdsl), fiber to the home (FTTH), and cable broadband.
Market Overview
Increasing Affordability of Broadband Enables Strong Traction for the Service in the Asia Pacific Markets
The social media revolution and Web 2.0 have enhanced prospects for the Asia Pacific broadband market. More and more consumers are feeling the need to connect online and the Internet has become a highly indispensable tool. Broadband service affordability is increasing with falling prices of devices, such as PCs and net-books as well as broadband subscription pricing. “The Asia Pacific fixed broadband subscriber base grew at an impressive rate of 20.5 percent over the previous year to reach 187.3 million at the end of 2009,” notes the analyst of this research service. “The growth in subscribers is being fueled by the emerging markets where the high level of competition is pushing down the prices of entry level packages.” Governments in regions, such as Australia, Malaysia, and Singapore are funding roll-outs of fiber-based high-speed broadband networks. Fixed broadband technology is evolving with digital subscriber line (DSL), cable broadband, and passive optical network (PON) being able to support higher throughput service at a lower capital expenditure (CAPEX) per subscriber. Due to the regional household broadband penetration rate of less than 20 percent, the market is still at its growth stage and the expected compound annual growth rate (CAGR) from 2009 to 2015 expected is more than 10 percent. By 2015, subscribers from the emerging markets will account for more than 78 percent of the subscribers in the region.
Although market prospects look upbeat, there are some impediments stalling its momentum. The high CAPEX per subscriber for investment poses a challenge for fixed broadband providers. To build better business cases, providers are offering bundled services and optimizing the potential of the deployed local loop. In some markets, the high-leased pricing from incumbent fixed operators makes it difficult for alternative ISPs to offer broadband service competitively. In such a scenario, providers must penetrate new market segments and bundle their services to provide enhanced value to their subscribers.
For high-speed broadband access, there have been investments in fiber to the premises (FTTP) and fiber to the home (FTTH) networks in Asia Pacific. Most operators favor DSL, but many in the developed markets are migrating to FTTH/fiber to the building (FTTB) if they are able to find a business case. In the emerging markets, FTTH/FTTB will be confined to the urban areas. Many pay TV providers in the region are also using data over cable service interface specification (DOCSIS) to provide cable broadband service to their consumers. Faced with average revenue per user (ARPU) decline, operators in the emerging markets are depending on subscriber expansion to grow their revenue streams. Providers in the saturated markets are foraying into the content business with Internet protocol TV (IPTV) and some are experiencing success. Broadband providers are experiencing stiff competition from worldwide interoperability for microwave access (WIMAX) and other mobile broadband providers. “Providers in these markets have had to bring their tariffs down and try to differentiate with a premium service,” says the analyst. “Many providers now offer both and mobile broadband and fixed broadband service - fixed broadband for high speed service at home and mobile broadband for access on the go.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Fixed broadband access
- Xdsl
- FTTH
- Cable broadband
By Geographic Region:
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Pakistan
- The Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
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