This report explores the digital camera and camcorder market in the U.S. It provides insight into the external and internal factors affecting sales. Also covered are sales figures, penetration, consumer trends and what they mean for future sales, promotional campaigns and industry innovations.
Specific questions that are answered in this report include, but are not limited to, the following:
- Why are segments in decline given the popularity of digital technology and widespread interest in capturing photos and videos? - Which demographics are the best bet for gift purchases in the 2010 holiday season? - What are the best opportunities for growth when the overall market may decline further? - Who are the key players in the market and how are their brands perceived? - How are these products marketed to consumers? How could they be marketed more effectively? - What is the effect of smartphones on the camera market? - How do hobbyists and advanced amateurs affect the market and how can they be courted directly? - What are technological innovations in the digital still and video camera market and which are driving sales? - What are the most important factors to consumers choosing a camera? Where do shoppers go for advice? - How do race and Hispanic origin affect consumer activity in this market?
