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Concentrating Photovoltaics: Market Realities and Customer Perspectives--Online Executive Conference Presentation Slides and Recording

AltaTerra Research, Oct 2010, Pages: 52


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When you purchase this product you will receive: the presentation slides in PDF format and online access to a recording of the live event. Information for accessing the recording is included on the first and last page of the presentation slides.

Overview

Concentrating photovoltaic (CPV) technologies have surprised industry participants with a wave of new project announcements--led by a30 megawatt (MW) plant for Xcel Energy. Does this new surge of projects signal a tipping point for the concentrating solar electric industry?

Concentrating photovoltaics use lenses and mirrors to focus the sun's rays onto a small solar cell, resulting in a higher efficiency solar panel. CPV first made important technical progress around 2005 when a shortage of silicon, the primary component in conventional solar cells, caused an increase in silicon module prices. As silicon prices have fallen, CPV has struggled to gain traction in the marketplace as the cost of concentrating equipment has made the technologies less cost competitive. Current market uptake may indicate that CPV technologies are becoming more economically attractive to project developers, finding valuable market toeholds and real customers. Nonetheless, since CPV is still a relatively new solar technology, project developers, investors, and others still have many questions regarding CPV technologies.

In this conference: AltaTerra Research presents a customer case study along with a rapid tour of the customers, project developers, and equipment vendors in the CPV industry. Victor Valley College recently installed a 1 MW CPV plant, the largest completed CPV installation in North America to date. Participants will hear a developer's perspective on why Victor Valley College chose CPV over several other solar technologies.

In addition to the customer perspective, attendees will receive a framework and overview of the CPV marketplace including CPV's value proposition compared to thin film and concentrating solar thermal power (CST/CSP), key industry players, and challenges facing the CPV industry.

This event will include a brief discussion of low concentrating photovoltaics (LCPV), but will primary be focused on HCPV technologies.

Speakers

In this online conference, Eric Paul of AltaTerra Research will provide an orientation to the current realities in the CPV marketplace, including key players, emerging applications, and recent project announcements. Nancy Hartsoch, Executive Director of the CPV Consortium will provide an overview of the industry, including levelized cost of electricity (LCOE) and advantages over other solar technologies. Ms. Hartsoch will also discuss some of the challenges the CPV industry faces today. Al McQuilkin from GKK Works will share his experience with CPV and discuss why Victor Valley College chose to install CPV over other solar technologies. The session will be introduced and moderated by Jon Guice, Managing Director, Research at AltaTerra Research.

Key Questions

- Why did Victor Valley College choose CPV over other solar technologies?
- How is the CPV industry addressing bankability issues?
- What are the challenges facing the CPV industry today and in the future?
- What are the different types of CPV technologies?
- What is the value proposition of CPV? How does CPV compare to other solar technologies (thin film, silicon photovoltaics, and concentrating solar thermal (CST))?
- Who are the key players in the CPV industry?

Who Will Benefit

- Solar industry professionals and consultants
- Renewable energy project developers
- Corporate energy managers
- Utilities
- Financial and investment groups
- Legal staff and compliance officers
- Regulatory and PR staffers
- Municipal officials and staff

About the Presenters

Al McQuilkin is a project manager at gkkworks. Mr. McQuilkin was responsible for issuing a Request for Best & Final Proposal (BAFP) for Victor Valley College. He was a member of the selection committee that evaluated different solar companies and technologies.

Nancy Hartsoch is the director and chairman of theCPV Consortiumand VP of marketing forSolFocus. At SolFocus she is responsible for the company's product marketing, collaborative partnerships, marketing services, and business development activities. Prior to joining SolFocus she was CEO of Pacific Technology Group, which she co-founded in 1994 in partnership with Taiwan-based Acer Labs Inc. (ALi) to provide marketing, sales, and applications engineering to launch an existing product line into the global market.

Eric Paul is an analyst in the Renewable Energy and Green Power practice atAltaTerra Research. Mr. Paul has worked on a wide variety of consulting engagements with solar industry clients on market-facing projects. Prior to joining AltaTerra, Mr. Paul worked for the Business Environmental Alliance in Sonoma County, assisting companies with implementation of sustainable business practices.

Jon Guice is managing director of research atAltaTerra Research, where he performs and oversees market research projects.


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