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How to Improve CMO and Marketing Team Compensation & Bonus Structures in 2010-2011 - Specific Options, Case Studies, Incentives & More
ExecSense, Oct 2010, Minutes: 60
In How to Improve Marketing Team Compensation & Bonus Structures in 2010-2011 ExecSense examines specific options for improving the compensation plan of CMO and marketing team that provide benefits for both the company and the executives, while also being looked on positively by the CEO. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to update your knowledge on how and why other CMOs and companies are updating their compensation plans, and learn about specific options and incentives that will benefit you and the company the most in the long run. The webinar also highlights important new changes to salary, bonus, equity and specific incentives that other CMOs and marketing teams are receiving that are critical to be aware of before your next review or compensation discussion.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert at helping CMOs and marketing teams update their compensation and bonus plans, and focuses on:
- Everything you need to know in 60 minutes about why CMOs are updating their compensation plans and the benefits achieved for the marketing team, the CMO and the company
- Specific updates to compensation structures that should be made for CMOs and marketing teams (including key provisions tied to goals for the marketing team, tiered bonuses, equity incentives and more)
- The 10 questions being asked the most by CMOs about updating and improving their (and their overall marketing team) compensation and bonus plans and why now is a good time to do this
- Tips and techniques for the best ways to broach the topic of updating your compensation plan with the appropriate person at your company, how doing so can cost the company very little if specific goals are achieved, and how it is in the best interests of everyone involved
- The most up-to-date case studies of compensation plans of other CMOs and their marketing teams, how they improved their compensation and incentive plans, and important lessons learned
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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