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The Best Tips & Techniques for Marketing Cosmetic Dentistry
ExecSense, Nov 2010, Minutes: 60
In The Best Tips & Techniques for Marketing Cosmetic Dentistry, ExecSense examines easy-to-implement techniques used by the most successful cosmetic dentists to market their practices to prospective patients. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to understand how you can use these surefire marketing techniques to convince prospective patients of the benefits of elective and uninsured dental procedures in the current economy.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in marketing cosmetic dentistry (Shauna Duty, Director of Production, Modern Dental Practice Marketing), and focuses on:
- Everything you need to know in 60 minutes to market your cosmetic dentistry practice to prospective patients in the current economy
- Easy-to-implement tips and techniques to help dentists market their practices to prospective patients, including tips to increase the efficiency of your existing dental marketing campaign (e.g. narrow the scope of local advertising to highest income areas, target people who are relatively new in your area), tips for sub-niching your practice to concentrate on your line of specialization, tips for “lead-generation marketing”, and tips for promoting your practice online (e.g. maintain a blog, add your practice to free online dental directories, participate in online dental discussion groups and message boards, utilize search engine features such as Google AdWords)
- The 10 questions most asked by dentists who practice cosmetic dentistry with respect to how they can use marketing techniques to attract more patients in the slow economy
- Case studies of other dentists who have maintained successful cosmetic dentistry practices in the current economy, what is working best for them, and important lessons learned
Praise for ExecSense Webinars:
“Your online materials were very easy to use and information learned can be easily customized to our practice” - Howard D. Brooks, D.M.D.
“Valuable advice and education…”- Jane Collins, Administrative Director for Armstrong Dental
'A credible medical resource at your convenience.' - Dr. Vaibhav Katkade, MD, PhD, Medical Scientist, Boehringer Ingelheim
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