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European IT Buying In 2010-2011: Procurement, Investment & Industry Trends Outlook
iCD Research, March 2010, Pages: 80
“European IT Buying In 2010-2011” analyzes how IT buyers spend, procurement strategies & practices and business planning will be shaped in 2010 to 2011.
In an uncertain economic climate this report gives you access to the category-level spending outlooks, buyer budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies buyers and suppliers market growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope of the report:
- Opinions and forward looking statements of 324 industry executives are captured in our in-depth survey, of which over 47% represent Directors, C-levels & Departmental Heads and a further 25% represent senior engineers
- Analysis on buyer spend, procurement and industry developments by IT buyers and IT vendors worldwide
- Key topics include IT buyer spend activity, procurement behaviors & strategies, threats & opportunities for the IT industry and how these have been affected by the economic uncertainty
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading vendor organizations
- The geographical scope of the research is regional – drawing on the activity and expectations of leading industry players across Europe
Reasons to buy:
- Drive revenues by understanding future product investment areas and growth regions by leading industry players
- Formulate effective sales & marketing strategies by identifying how buyer budgets are changing and where spend will be directed to in the future
- Better promote your business by aligning your capabilities and business practices with your customers’ changing needs during these times of market uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of IT buyers
- Predict how the industry will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key highlights:
- Russia and Germany are predicted to be the fastest growing regions in European region. Potential for computer and technology penetration and opportunities for growth of specific sectors are fueling growth.
- The majority of technology companies will be increasing procurement spend over the next 12 months. The average size of the annual procurement budgets among technology buyer companies is US$102.7m.
- 47% of technology buyers agree that in order to maintain and win their business, suppliers will have to work hard to reduce costs
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