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What The Global Ship & Cruise Industry Is Planning In 2010-2011: Procurement, Investment & Industry Trends Outlook
iCD Research, Feb 2010, Pages: 140
“What The Global Ship & Cruise Industry Is Planning In 2010-20110” analyzes how shipyard and ship & cruise companies products & services spend, procurement strategies & practices and business planning will be shaped in 2010 to 2011.
In an uncertain economic climate this report gives you access to the category-level spending outlooks, buyer budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies buyers and suppliers market growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from market leading panels.
Scope:
- Opinions and forward looking statements of over 261 industry executives are captured in our in-depth survey, of which 52% represent Directors, C-levels & Departmental Heads
- Analysis on buyer spend, procurement and industry developments by passenger, commercial and government ship operators & owners and shipyards and ship & cruise suppliers worldwide
- Key topics include buyer spend activity, procurement behaviors & strategies, threats & opportunities for the ship & cruise industry and how these have been affected by the economic uncertainty
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons to buy:
- Drive revenues by understanding future product investment areas and growth regions by leading industry players
- Formulate effective sales & marketing strategies by identifying how buyer budgets are changing and where spend will be directed to in the future
- Better promote your business by aligning your capabilities and business practices with your customers’ changing needs during these times of market uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the ship & cruise industry
- Predict how the industry will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key highlights:
- The majority of industry respondents identified India, China and Brazil to be the fastest growing markets in the next 12 months among emerging markets due to favorable economic conditions, attractive offers offered by cruises and increasing spending habits among people which could induce them to spend more on luxury ships to explore these preferred destinations.
- The majority of ship and cruise companies will be increasing procurement spend over the next 12 months. The average size of the global, annual procurement budgets in 2009-2010 among ship and cruise operator and shipyard operator companies is US$142m.
- 41% of ship and cruise industry buyers agree that in order to maintain and win their business, suppliers will have to reduce prices
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