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Competing For Share Of Global Automotive Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook Product Image

Competing For Share Of Global Automotive Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook

  • ID: 1411473
  • April 2010
  • Region: Global
  • 120 pages
  • iCD Research

“Competing for Share of Global Automotive Industry Spend In 2010-2011” analyzes how industry suppliers’ media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the chemicals industry. The report also identifies automotive manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope of the report:

- Opinions and forward looking statements of 115 industry executives are captured in our in-depth survey, of which over 53% represent Directors, C-levels & Departmental Heads
- Analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide automotive industry
- Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities READ MORE >

Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Automotive Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Automotive Market Growth Outlook
Heading: Regional Growth Forecasts In The Automotive Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Automotive Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Automotive Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Automotive Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Automotive Industry Suppliers
Heading: Future Investment By Media Channel: Automotive Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Automotive
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix

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