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The South African Defense Sector - Market Opportunities and Entry Strategies, Analyses and Forecasts to 2015

iCD Research, April 2010, Pages: 156


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This report offers insights into the market opportunities and entry strategies adopted by foreign OEMs (original equipment manufacturers) to gain a market share in the South African defense industry. In particular, it offers in-depth analysis of the following:

- Market opportunity and attractiveness: detailed analysis of the current industry size and growth expectations during 2010–2015, including highlights of the key growth stimulators. It also benchmarks the industry against key global markets and provides detailed understanding of emerging opportunities in specific areas.
- Procurement dynamics: trend analysis of imports and exports, together with its implications and impact on the South African defense industry.
- Industry structure: five forces analysis to identify various power centers in the industry and how these are likely to develop in the future.
- Market entry strategy: analysis of possible ways to enter the market, together with detailed descriptions of how existing players have entered the market, including key contracts, alliances, and strategic initiatives.
- Competitive landscape and strategic insights: analysis of competitive landscape of the defense industry in South Africa. It provides an overview of key defense companies (both domestic and foreign), together with insights such as key alliances, strategic initiatives, and a brief financial analysis.
- Business environment and country risk: a range of drivers at country level, assessing business environment and country risk. It covers historical and forecast values for a range of indicators, evaluating business confidence, economic performance, infrastructure quality and availability, labor force, demographics, and political and social risk.

Scope:

- analysis of Defense industry market size from 2004 through 2009 and forecasts till 2015
- analysis of defense budget allocation
- Benchmarking with key global markets
- Market opportunities
- Defense procurement dynamics
- Industry dynamics
- Market entry strategy
- Competitive landscape and strategic insights
- Business environment and country risk

Reasons to buy:

- Gain insight into South African defense industry with current, historic and forecast market values
- Get insight on market opportunity and attractiveness
- Get insight on industry procurement dynamics
- Gain insight on industry structure
- Gain insight into the regulations governing the South African defense industry and the potential market entry strategies with an expert analysis of the competitive structure
- Identify top companies of the South African defense industry along with profiles of all those companies

Key highlights:

The South African defense market, though not particularly large, is a moderately growing market with a defense expenditure allocation of US$3.6 billion for 2009. Post-apartheid, the country witnessed a significant decline in its defense budget, both in terms of value and as a percentage of GDP. Furthermore, a peaceful neighboring environment and very low terrorist activity levels contribute to the recent overall reductions in defense spending. Nevertheless, although the threat from external aggression is low, the country has one of the highest crime rates in the world. However, its hosting of the FIFA World Cup 2010 and concerns about the future prospects of the country, should an incident have occurred, has intensified the South African government’s focus on tackling crime. Furthermore, as the country is engaged in various peacekeeping missions under the United Nations, African Union and Southern African Development Community, external funding for these missions additionally increases the defense budget.

By the end of 2015, Progressive Intelligence estimates that South Africa’s defense expenditure as a percentage of its gross domestic product (GDP) will rise from its current level of 1.3% to 1.5%. This translates as budget increase from US$3.6 billion in 2009 to US$5.6 billion in 2015, and a compound annual growth rate (CAGR) of 9.06%. Currently, 78% of the defense budget is allocated for revenue expenditure, and the remaining for capital expenditure, a trend that is expected to continue until 2015. As a result of the challenges caused by increased crime levels, it is expected that there will be a greater immediate demand for monitoring and security check equipment, including CCTV. Over the next two to three years, it is also predicted that there will be a rise in demand for UAVs (unmanned aerial vehicles), military transport fleet, maritime surveillance equipments, including patrol aircrafts, landward defense systems, and survey vessels




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