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Hard Copy (Paper Back)
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1 - 5 Users
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Enterprisewide
Personal Navigation Devices – 4th Edition
Berg Insight AB, November 2010, Pages: 122
Where is the PND market headed? Get up to date with the latest product and technology innovations from the navigation industry in Europe, North America and Rest of World with this report in the LBS Research Series. Find out what the industry leaders are doing and anticipate their strategies for the future. Worldwide shipments of PNDs are forecasted to peak at around 42 million devices annually in 2011.
Personal Navigation Devices is the fourth consecutive report from Berg Insight analysing the latest developments on the global market for PND turn-by-turn navigation.
This report in the LBS Research Series from Berg Insight provides you with 120 pages of unique business intelligence, including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report will allow you to:
- Profit from 30 new executive interviews with market leading companies.
- Understand the dynamics of the navigation market in Europe, North America and ROW.
- Learn about the latest propositions from leading device vendors, software developers and service providers.
- Identify new business opportunities in connected services and real-time traffic information.
- Anticipate future drivers for increasing penetration and replacement sales.
- Realize the true commercial potential of online navigation solutions.
- Benefit from expert market analysis including detailed regional forecasts.
Who should buy the report?
Personal Navigation Devices is the foremost source of information about the emerging personal navigation market focusing on the PND market segment. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research.
About the Author
André Malm is a Senior Analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, wireless M2M and personal navigation services.
Executive summary
1 Personal navigation solutions
1.1 Vehicle fleets and navigation system penetration
1.1.1 The European passenger car market
1.1.2 The North American passenger car and light truck market
1.2 Overview of personal navigation systems and services
1.2.1 Factory installed in-dash navigation and telematics solutions
1.2.2 Aftermarket in-dash navigation and telematics systems
1.2.3 Personal Navigation Devices
1.2.4 Smartphones and mobile phones
1.2.5 Internet tablets and netbooks
1.3 PND categories and segments
1.3.1 Entry-level PNDs offer increasing value for money
1.3.2 Mid-range PNDs now include text-to-speech and lane guidance as standard
1.3.3 High-end PNDs are gaining new visual features to aid orientation
1.3.4 Connected PNDs
1.3.5 Embedded PNDs
1.3.6 Multimode and rugged PNDs
1.3.7 Truck PNDs
2 Map data and content providers
2.1 Digital map data and content suppliers
2.1.1 NAVTEQ
2.1.2 Tele Atlas
2.1.3 AND
2.1.4 AutoNavi
2.1.5 Blom
2.1.6 CE Info Systems
2.1.7 ZENRIN
2.2 Travel guide, POI data and weather information providers
2.2.1 Coyote System
2.2.2 CustomWeather
2.2.3 Foreca
2.2.4 Fodor’s
2.2.5 Langenscheidt
2.2.6 Mairdumont
2.2.7 NavX
2.2.8 RoadPilot
2.2.9 ViaMichelin
2.2.10 Wcities
2.3 Directory publishers
2.3.1 Eniro
2.3.2 PagesJaunes
2.3.3 Truvo
2.3.4 Yell Group
2.4 Traffic information services
2.4.1 Traffic information systems
2.4.2 RDS-TMC services
2.4.3 The VICS traffic information system
2.4.4 The TPEG standard
2.4.5 AirSage
2.4.6 Clear Channel Radio’s Total Traffic Network
2.4.7 INRIX
2.4.8 ITIS Holdings
2.4.9 Mediamobile
2.4.10 SmartRoute Systems
2.4.11 TrafficCast
2.4.12 Trafficmaster
3 Navigation device vendor profiles
3.1 Garmin
3.1.1 Garmin nüvi and zümo PNDs
3.1.2 The Garmin nüvi 1690 and 1695 connected PNDs
3.1.3 Garmin announces new strategy for mobile services
3.2 TomTom
3.2.1 TomTom is seeking growth beyond PNDs
3.2.2 TomTom services for PNDs and connected PNDs
3.2.3 TomTom PNDs
3.2.4 The new generation connected PNDs come with 12-month services
3.3 MiTAC International
3.3.1 Mio Technology PNDs
3.3.2 Magellan PNDs
3.4 NAVIGON
3.4.1 NAVIGON PNDs
3.4.2 Connected PNDs and services
3.5 Second-tier PND vendors
3.5.1 Airis
3.5.2 MapmyIndia
3.5.3 MEDION
3.5.4 Nextar
3.5.5 Panasonic and Sanyo
3.5.6 Shinco
3.5.7 Sony
3.5.8 United Navigation: Falk and Becker PNDs
3.6 Handset, Internet tablet and PMP vendors
3.6.1 ARCHOS
3.6.2 Dell
3.6.3 Motorola
3.6.4 Nokia
3.6.5 Samsung Electronics
3.6.6 TeleNav
3.6.7 Thinkware Systems
4 Software developer profiles
4.1 PND software
4.1.1 PND operating systems
4.1.2 PND navigation applications and features
4.2 Navigation software developers
4.2.1 CosmicNavigation
4.2.2 deCarta
4.2.3 Elektrobit
4.2.4 Google
4.2.5 Intrinsyc Software
4.2.6 Microsoft
4.2.7 NavNGo
4.2.8 NDrive
4.3 Text-to-speech and automatic speech recognition software
4.3.1 Loquendo
4.3.2 Nuance Communications
4.3.3 SVOX
4.3.4 VoiceBox Technologies
5 Connected PNDs and services
5.1 PND vendor service offerings
5.1.1 Garmin launches its second connected PND
5.1.2 TomTom expands availability of LIVE services to 16 countries
5.1.3 NAVIGON expands its Live services offerings with Live PRO services
5.1.4 Mobile Devices provides connectivity solutions for Coyote and Mappy PNDs
5.1.5 Best Buy’s Insignia PNDs are based on deCarta’s connected services
5.2 Telematics service providers
5.2.1 Airbiquity
5.2.2 ATX Group
5.3 Mobile operators
5.4 Cellular connectivity integration
5.4.1 Chipsets, modules and terminals
5.4.2 Wireless connectivity
5.4.3 Chipset and module vendors
6 Market trends and forecasts
6.1 Navigation industry trends
6.1.1 Handset-based navigation services are gaining traction
6.1.2 Low cost in-dash navigation systems drive take rates
6.2 PND market trends
6.2.1 Further market consolidation can be expected
6.2.2 PND feature evolution
6.2.3 Connected PNDs
6.3 Worldwide PND shipments
6.3.1 Shipments by geographical region
6.3.2 PND hardware revenues
6.4 Vendor market shares
6.5 The European PND market
6.5.1 PND unit shipments forecast
6.5.2 PND hardware and service revenue forecast
6.6 The North American PND market
6.6.1 PND unit shipments forecast
6.6.2 PND hardware and service revenue forecast
6.7 The Rest of World PND market
6.7.1 PND unit shipments forecast
6.7.2 PND hardware and service revenue forecast
Glossary
Index
List of Figures
Figure 1.1: The European passenger car market (2009)
Figure 1.2: Car navigation system shipments in Europe (2002–2009)
Figure 1.3: The North American car and light truck market (2009)
Figure 1.4: Car navigation system shipments in North America (2002–2009)
Figure 1.5: Main car navigation system categories
Figure 1.6: Evolution of portable navigation solutions
Figure 1.7: Internet tablets with GPS and cellular connectivity (November 2010)
Figure 1.8: The Samsung Galaxy Tab and Apple iPad Internet tablets
Figure 1.9: Typical PND features by price segment
Figure 1.10: High-end car navigation PNDs
Figure 1.11: Multimode and rugged PNDs
Figure 2.1: Examples of content providers
Figure 2.2: Major international digital map data suppliers
Figure 2.3: Directory distribution channels and business models
Figure 2.4: Traffic information platform
Figure 2.5: Examples of TMC service providers (2010)
Figure 3.1: PND brands by original industry
Figure 3.2: Examples of Garmin nüvi PNDs
Figure 3.3: Garmin nüvi PNDs and the nüvifone A10 handset
Figure 3.4: Examples of TomTom PNDs and connected PNDs
Figure 3.5: The TomTom Start2 and GO 1005 LIVE PNDs
Figure 3.6: Overview of current Mio Technology PNDs
Figure 3.7: Examples of NAVIGON PNDs
Figure 3.8: Examples of MEDION PND models
Figure 4.1: Examples of navigation software developers
Figure 4.2: CosmicNavigation software summary
Figure 4.3: deCarta White-label Navigation Application summary
Figure 4.4: EB street director features summary
Figure 4.5: Soleus and Destinator summary
Figure 4.6: NavNGo iGO Amigo and iGO Primo navigation software
Figure 5.1: Connected PND services comparison
Figure 5.2: NAVIGON connected PNDs (September 2010)
Figure 5.3: Cost versus time diagram for wireless technology integration
Figure 5.4: Cellular module vendors, by estimated revenues (World 2010)
Figure 5.5: Leading cellular IC developers by revenues (2009)
Figure 6.1: PND feature penetration in Europe and North America (2007–2010)
Figure 6.2: Global annual PND shipments and revenues (2004–2009)
Figure 6.3: PND shipments by region (Million units 2006–2009)
Figure 6.4: PND vendor market shares (Worldwide 2006–2010)
Figure 6.5: PND vendor market shares (Europe 2006–2010)
Figure 6.6: PND vendor market shares (North America 2006–2010)
Figure 6.7: Annual PND shipments in Europe (2006–2015)
Figure 6.8: PND ASP, device and service revenues in Europe (2009–2015)
Figure 6.9: Annual PND shipments in North America (2006–2015)
Figure 6.10: PND ASP, device and service revenues in North America (2009–2015)
Figure 6.11: Annual PND shipments in ROW (2006–2015)
Figure 6.12: PND ASP, device and service revenues in ROW (2009–2015)
PND shipments will peak at 42 million units in 2011
According to a new research report from the analyst firm Berg Insight, global shipments of Personal Navigation Devices (PNDs) will peak at about 42 million units in 2011 and gradually decline thereafter. Growing shipments in markets such as Brazil, China, India and Russia are not likely to compensate for the decline in Europe and North America. In mature markets where the installed base of PNDs is already high, the device category is facing increasing competition from smartphones and low-cost in-dash navigation systems. However, aftermarket navigation systems will be the largest segment for several years to come and many customers, especially in Europe and North America, are likely to use more than one navigation capable device for different occasions in the future. PND vendors are increasingly looking at new features and value-added services to resist slower growth and increasing competition. Vendors are for instance adding larger screens and cellular connectivity to new models to persuade customers to upgrade their existing PNDs. Berg Insight forecasts that more than 80 percent of PNDs shipped worldwide in 2015 will have integrated cellular connectivity. “Sales of replacement devices to existing customers now account for about one third of shipments in mature markets”, said André Malm, Senior Analyst, Berg Insight. He adds that customers looking for a new PND typically want a larger screen and new services such as traffic information or speed camera warnings. “Vendors need to communicate the advantages of connected services, such as better traffic information, in order to educate potential customers and stimulate demand”, commented Mr Malm.
- NAVTEQ
- Tele Atlas
- AND
- AutoNavi
- Blom
- CE Info Systems
- ZENRIN
- Coyote System
- CustomWeather
- Foreca
- Fodor’s
- Langenscheidt
- Mairdumont
- NavX
- RoadPilot
- ViaMichelin
- Wcities
- Eniro
- PagesJaunes
- Truvo
- Yell Group
- Airis
- MapmyIndia
- MEDION
- Nextar
- Panasonic and Sanyo
- Shinco
- Sony
- ARCHOS
- Dell
- Motorola
- Nokia
- Samsung Electronics
- TeleNav
- Thinkware Systems
- CosmicNavigation
- deCarta
- Elektrobit
- Google
- Intrinsyc Software
- Microsoft
- NavNGo
- NDrive
- Loquendo
- Nuance Communications
- SVOX
- VoiceBox Technologies
- Airbiquity
- ATX Group
- Mobile operators
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