The Digital Set Top Box Market: Demand Remains Solid, Despite Threats
In-Stat/MDR, June 2010, Pages: 33
After reaching a record high 210 million unit shipments in 2009, worldwide digital set top box unit shipments are projected to decrease slightly in 2010. Although demand is still solid for set top box products, a combination of service provider CAPEX cuts, a significant decrease in digital terrestrial set top box unit shipments, and the lingering malaise of the global recession will likely turn 2010 into just a so-so year for the set top box market.
This PowerPoint presentation provides a comprehensive look at the global digital set top box market. It examines the central position of the set top box in the digital entertainment ecosystem, discusses key trends impacting product development, and examines the growth potential of four digital set top box markets: cable, terrestrial, satellite/DTH, and IPTV. It also provides an aggregated worldwide digital set top box revenue and unit shipment forecast through 2014.
In addition, the presentation indentifies the leading global manufacturers of set top box products, highlights key silicon suppliers for digital set top boxes, and looks at how the set top box market is changing and how it will likely evolve in the near future.
Market Overview
Digital Set Top Boxes
– The Basics
Cable Set Top Boxes
Satellite Set Top Boxes
IP Set Top Boxes
Terrestrial Set Top Boxes
The Global Digital Set Top Box Market
– Manufacturers
– Semiconductor Components
– Unit Shipment Forecast
– Revenue Forecast
– Near-Term Market Trends
List of Tables
Slide 26. Digital Set Top Boxes, Worldwide Product Revenues: 2009
List of Figures
Slide 7. Digital Set Top Boxes, Size of Market Comparison (US$ in Billions): Worldwide Revenues for Select Consumer Electronic Products in 2009
Slide 10. Cable Set Top Boxes, Worldwide Forecasts
Slide 12. Satellite Set Top Boxes, Worldwide Forecast
Slide 14. IP Set Top Boxes, Worldwide Forecast
Slide 17.DTT Set Top Boxes, Worldwide Forecast
Slide 24. Digital Set Top Boxes, Historical Unit Shipments
Slide 25.Digital Set Top Boxes, Unit Shipment Forecast
Slide 27. Digital Set Top Boxes, Revenue Forecast
Set Top Box Market Hits All Time High
Global demand for digital set top boxes hit a new high in 2009, with worldwide set top box unit shipments increasing 11%. Record demand for both satellite and terrestrial set top boxes fueled the market growth.
Still, even after a record year, the market likely faces challenges in the future. “The set top box market will be solid for the next few years. However, there are some emerging threats that will test the market’s long-term viability,” says Mike Paxton, an analyst at In-Stat.
Foremost among these threats are:
- Over-the-top video products, like Apple TV or TiVo’s Premiere product, could permit consumers to “cut the cord” of their pay-TV service
- Software platforms that enable consumer electronic devices to function like, or even replace, a set top box
- Other consumer electronic devices, such as video game consoles and TV sets, can increasingly replicate the capabilities of a digital set top box
Recent research by In-Stat found the following:
Unit shipments in 2010 are projected to decrease slightly, returning to 2008 levels.
Hybrid set top boxes that integrate IP video with an existing broadcast platform will ship in significant numbers in 2011, particularly in Europe.
Sustained demand for advanced set top box products like HD-capable set top boxes and PVR-enabled products, coupled with the continuing analog-to-digital transition, will keep the set top box market vibrant through at least 2012.
Satellite set top boxes, the largest market segment, accounted for 48% of 2009 global set top box unit shipments.
Competition in the set top box market is increasing. In 2009, seventeen manufacturers shipped over one million units.
Recent In-Stat research, The Digital Set Top Box Market: Demand Remains Solid, Despite Threats covers the worldwide market for cable, satellite, terrestrial, and IP set top boxes. It includes:
- Examination of the set top box market, including market drivers and challenges for each segment.
- Worldwide sales and revenue forecasts by segment through 2014.
- An analysis of the leading set top box manufacturers and semiconductor suppliers.
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