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The Worldwide Cable Set Top Box Market: Challenges and Opportunities
Description:
The cable set top box market experienced growth in 2009, once again setting a record for global unit shipments. However, growth slowed significantly last year and 2010 will likely be the first year of negative growth since 2002. Even with the potential for a soft year, the cable set top box market continues to offer solid growth opportunities for cable set top box manufacturers, particularly if they target emerging regional markets or if they focus on high-margin cable set top box product categories.
This report covers the market for cable TV set top boxes, with special emphasis on product manufacturers, market and technology trends, and the semiconductor content of the boxes. It also provides a digital cable set top box Bill of Materials forecast, digital cable set top box manufacturer market shares for 2009, and updates worldwide unit shipment and revenue forecasts through 2014.
This report covers the market for cable TV set top boxes, with special emphasis on product manufacturers, market and technology trends, and the semiconductor content of the boxes. It also provides a digital cable set top box Bill of Materials forecast, digital cable set top box manufacturer market shares for 2009, and updates worldwide unit shipment and revenue forecasts through 2014.
Contents:
Executive Summary
Today's Cable Set Top Box
A Quick Look at the Global Cable TV Industry
- Which Cable Subs Need a Set Top Box?
The Cable Set Top Box Market: Unit Shipments Surpass 47 Million in 2009
- 2009: Another Record Year
- The Remainder of 2010: Decent Demand, But a Slight Decrease in Unit Shipments
Market and Product Development Trends
- The Cable Industry's Growing Interest in IP Video
- AllVid: What Is It and What Does It Mean?
- A Spike in DTA Unit Shipments
- Tru2way Update
Bill of Materials Forecast: The Digital Cable Set Top Box
Semiconductor TAM: Digital Cable Set Top Boxes
Digital Cable Set Top Boxes: Manufacturer Product Margins
Cable Set Top Box Manufacturers
- Motoraola
- Cisco Systems
- ADB
- ChangHong
- Coship
- DVN Holdings
- HUMAX
- Jiuzhou
- Pace Micro Technology
- Panasonic
- Samsung
- Skyworth
- Technicolor
- Other Manufacturers
Manufacturer Market Shares: Digital Cable Set Top Boxes
Forecasts: Cable Set Top Boxes
- The Cable Set Top Box Market: Potential Growth Scenarios
- Forecast Overview
- Worldwide Unit Shipments
- Worldwide Revenues
Methodology
List of Tables
List of Figures
List of Tables
Table 1. The US Cable TV Industry: Current Statistics
Table 2. US Cable TV Households with Cable Set Top Boxes
Table 3. Bill of Materials Forecast: The Basic Digital Cable Set Top Box, 2009–2014
Table 4. Bill of Materials Forecast: The Advanced Digital Cable Set Top Box, 2009–2014
Table 5. Bill of Materials Forecast: The PVR-Enabled Digital Cable Set Top Box, 2009–2014
Table 6. Bill of Materials Forecast: The HD-Capable Digital Cable Set Top Box, 2009–2014
Table 7. Semiconductor Components: Digital Cable Set Top Box TAM Forecast (US$ in Millions), 2009–2014
Table 8. Cost Analysis: The Basic Digital Cable Set Top Box, 2009–2010
Table 9. Cost Analysis: The Advanced Digital Cable Set Top Box, 2009–2010
Table 10. Cost Analysis: The HD/PVR-Enabled Digital Cable Set Top Box, 2009–2010
Table 11. Motorola: Digital Cable Set Top Box Models
Table 12. Motorola: 2009 Digital Cable Set Top Box Unit Shipments (Units in Thousands)
Table 13. Motorola: 1H10 Digital Cable Set Top Box Unit Shipments (Units in Thousands)
Table 14. Cisco Systems: Digital Cable Set Top Box Models
Table 15. Cisco Systems: 2009 Digital Cable Set Top Box Unit Shipments (Units in Thousands)
Table 16. Cisco Systems: 1H10 Digital Cable Set Top Box Unit Shipments (Units in Thousands)
Table 17. ADB: Digital Cable Set Top Box Models
Table 18. Coship: Digital Cable Set Top Box Models
Table 19. HUMAX: Digital Cable Set Top Box Models
Table 20. Pace Micro Technology: Digital Cable Set Top Box Models
Table 21. Samsung: Digital Cable Set Top Box Models
Table 22. Technicolor: Digital Cable Set Top Box Models
Table 23. 2009 Manufacturer Market Shares: Digital Cable Set Top Boxes
Table 24. Worldwide Cable Set Top Box Unit Shipment Forecast, 2008–2014 (Units in Thousands)
Table 25. Unit Shipments by Geographic Region: Digital Cable Set Top Boxes, 2008–2014 (Units in Thousands)
Table 26. Cable Set Top Box Segmentation Forecast: Basic Cable Boxes vs. Advanced Cable Boxes, 2008–2014 (Units in Thousands)
Table 27. Forecast: Cable Set Top Boxes with Integrated Cable Modems, 2008–2014 (Units in Thousands)
Table 28. PVR-Enabled Digital Cable Set Top Box Unit Shipments, 2008–2014 (Units in Thousands)
Table 29. High Definition Digital Cable Set Top Box Unit Shipments by Geographic Region, 2008–2014 (Units in Thousands)
Table 30. Cable Set Top Boxes: Worldwide Revenue Forecast, 2008–2014 (US$ in Millions)
Table 31. Digital Cable Set Top Boxes: Worldwide Revenue by Geographic Region, 2008–2014 (US$ in Millions)
List of Figures
Figure 1. Worldwide Digital Cable Set Top Box Unit Shipment Forecast, 2008–2014 (Units in Millions)
Figure 2. Motorola’s DCX3501-M Digital Cable Set Top Box
Figure 3. Digital Cable Set Top Boxes: Worldwide Unit Shipments, 2003–2009 (Units in Thousands)
Figure 4. The ADB-4820CD "Set Back Box"
Figure 5. Worldwide Cable Set Top Box Unit Shipments, 2004–2014 (Units in Thousands)
Figure 6. Cable Set Top Boxes: Worldwide Revenue Forecast, 2008–2014 (US$ in Millions)
Today's Cable Set Top Box
A Quick Look at the Global Cable TV Industry
- Which Cable Subs Need a Set Top Box?
The Cable Set Top Box Market: Unit Shipments Surpass 47 Million in 2009
- 2009: Another Record Year
- The Remainder of 2010: Decent Demand, But a Slight Decrease in Unit Shipments
Market and Product Development Trends
- The Cable Industry's Growing Interest in IP Video
- AllVid: What Is It and What Does It Mean?
- A Spike in DTA Unit Shipments
- Tru2way Update
Bill of Materials Forecast: The Digital Cable Set Top Box
Semiconductor TAM: Digital Cable Set Top Boxes
Digital Cable Set Top Boxes: Manufacturer Product Margins
Cable Set Top Box Manufacturers
- Motoraola
- Cisco Systems
- ADB
- ChangHong
- Coship
- DVN Holdings
- HUMAX
- Jiuzhou
- Pace Micro Technology
- Panasonic
- Samsung
- Skyworth
- Technicolor
- Other Manufacturers
Manufacturer Market Shares: Digital Cable Set Top Boxes
Forecasts: Cable Set Top Boxes
- The Cable Set Top Box Market: Potential Growth Scenarios
- Forecast Overview
- Worldwide Unit Shipments
- Worldwide Revenues
Methodology
List of Tables
List of Figures
List of Tables
Table 1. The US Cable TV Industry: Current Statistics
Table 2. US Cable TV Households with Cable Set Top Boxes
Table 3. Bill of Materials Forecast: The Basic Digital Cable Set Top Box, 2009–2014
Table 4. Bill of Materials Forecast: The Advanced Digital Cable Set Top Box, 2009–2014
Table 5. Bill of Materials Forecast: The PVR-Enabled Digital Cable Set Top Box, 2009–2014
Table 6. Bill of Materials Forecast: The HD-Capable Digital Cable Set Top Box, 2009–2014
Table 7. Semiconductor Components: Digital Cable Set Top Box TAM Forecast (US$ in Millions), 2009–2014
Table 8. Cost Analysis: The Basic Digital Cable Set Top Box, 2009–2010
Table 9. Cost Analysis: The Advanced Digital Cable Set Top Box, 2009–2010
Table 10. Cost Analysis: The HD/PVR-Enabled Digital Cable Set Top Box, 2009–2010
Table 11. Motorola: Digital Cable Set Top Box Models
Table 12. Motorola: 2009 Digital Cable Set Top Box Unit Shipments (Units in Thousands)
Table 13. Motorola: 1H10 Digital Cable Set Top Box Unit Shipments (Units in Thousands)
Table 14. Cisco Systems: Digital Cable Set Top Box Models
Table 15. Cisco Systems: 2009 Digital Cable Set Top Box Unit Shipments (Units in Thousands)
Table 16. Cisco Systems: 1H10 Digital Cable Set Top Box Unit Shipments (Units in Thousands)
Table 17. ADB: Digital Cable Set Top Box Models
Table 18. Coship: Digital Cable Set Top Box Models
Table 19. HUMAX: Digital Cable Set Top Box Models
Table 20. Pace Micro Technology: Digital Cable Set Top Box Models
Table 21. Samsung: Digital Cable Set Top Box Models
Table 22. Technicolor: Digital Cable Set Top Box Models
Table 23. 2009 Manufacturer Market Shares: Digital Cable Set Top Boxes
Table 24. Worldwide Cable Set Top Box Unit Shipment Forecast, 2008–2014 (Units in Thousands)
Table 25. Unit Shipments by Geographic Region: Digital Cable Set Top Boxes, 2008–2014 (Units in Thousands)
Table 26. Cable Set Top Box Segmentation Forecast: Basic Cable Boxes vs. Advanced Cable Boxes, 2008–2014 (Units in Thousands)
Table 27. Forecast: Cable Set Top Boxes with Integrated Cable Modems, 2008–2014 (Units in Thousands)
Table 28. PVR-Enabled Digital Cable Set Top Box Unit Shipments, 2008–2014 (Units in Thousands)
Table 29. High Definition Digital Cable Set Top Box Unit Shipments by Geographic Region, 2008–2014 (Units in Thousands)
Table 30. Cable Set Top Boxes: Worldwide Revenue Forecast, 2008–2014 (US$ in Millions)
Table 31. Digital Cable Set Top Boxes: Worldwide Revenue by Geographic Region, 2008–2014 (US$ in Millions)
List of Figures
Figure 1. Worldwide Digital Cable Set Top Box Unit Shipment Forecast, 2008–2014 (Units in Millions)
Figure 2. Motorola’s DCX3501-M Digital Cable Set Top Box
Figure 3. Digital Cable Set Top Boxes: Worldwide Unit Shipments, 2003–2009 (Units in Thousands)
Figure 4. The ADB-4820CD "Set Back Box"
Figure 5. Worldwide Cable Set Top Box Unit Shipments, 2004–2014 (Units in Thousands)
Figure 6. Cable Set Top Boxes: Worldwide Revenue Forecast, 2008–2014 (US$ in Millions)
Contents:
Cable Set Top Box Market Shifting to IP Video and IPTV Services
Traditionally, the cable TV industry has relied upon MPEG-based transport to send digital video signals. However, over the past few years interest in Internet Protocol (IP) video has been growing, according to In-Stat (www.in-stat.com). This growth in interest is being fueled primarily for three reason:
- In comparison to MPEG, IP is considered to be a cheaper and more efficient transport technology.
- Many industry insiders consider the integrated DOCSIS cable modem to be an underutilized part of the digital cable set top box.
- The availability of IP video is expanding exponentially, from user-generated content such as YouTube, to telco TV service provider video, to a growing number of “Over the Top” (OTT) types of programming.
"When it comes to IP transport, the cable modem is the perfect conduit of IPTV to the cable TV household,” says Mike Paxton, Principal Analyst. “In fact, cable modems are already performing this task in millions of households, just not through the digital set top box to the TV set. Instead, this IP video is commonly being displayed on the PC.”
New research by In-Stat reveals the following:
- The percentage of cable set top boxes with integrated modems will double from 2009 to 2014.
- Worldwide digital cable set top box unit shipments are forecast to decline by 8% in 2010.
- Regional markets poised for growth include Europe, where the demand for high-definition (HD) cable set top boxes is fueling growth.
- Revenue from digital cable set top boxes in Latin America will approach $200 million by 2014.
- The value of semiconductor components used in cable set top box products was $2.8 billion in 2009, only fractionally higher than in 2008.
Recent research, The Worldwide Cable Set Top Box Market: Challenges and Opportunities covers the worldwide market for cable TV set top boxes, with special emphasis on product manufacturers, market and technology trends, and the semiconductor content of the boxes, including:
- Digital cable set top box Bill of Materials forecast
- 2009 market shares for digital cable set top box manufacturers
- Regional breakout of the worldwide unit shipment and revenue forecasts updated through 2014
- Companies mentioned in this report: ADB, CableLabs, CableOne, Cablevision Systems, ChangHong, Cisco Systems, Comcast, Coship, Cox Communications, DVN Holdings, Google, Huawei, HUMAX, Jiuzhou, Mediacom, Motorola, Pace Micro Technologies, Panasonic, Panasonic, Samsung, Skyworth, Suddenlink Communications, Technicolor, Time Warner Cable
This research is part of In-Stat’s Multimedia Entertainment Equipment service, which provides comprehensive analysis and forecasts of the worldwide market for multimedia-enabled consumer electronics devices, including set top boxes, digital TVs and personal video recorders.
Traditionally, the cable TV industry has relied upon MPEG-based transport to send digital video signals. However, over the past few years interest in Internet Protocol (IP) video has been growing, according to In-Stat (www.in-stat.com). This growth in interest is being fueled primarily for three reason:
- In comparison to MPEG, IP is considered to be a cheaper and more efficient transport technology.
- Many industry insiders consider the integrated DOCSIS cable modem to be an underutilized part of the digital cable set top box.
- The availability of IP video is expanding exponentially, from user-generated content such as YouTube, to telco TV service provider video, to a growing number of “Over the Top” (OTT) types of programming.
"When it comes to IP transport, the cable modem is the perfect conduit of IPTV to the cable TV household,” says Mike Paxton, Principal Analyst. “In fact, cable modems are already performing this task in millions of households, just not through the digital set top box to the TV set. Instead, this IP video is commonly being displayed on the PC.”
New research by In-Stat reveals the following:
- The percentage of cable set top boxes with integrated modems will double from 2009 to 2014.
- Worldwide digital cable set top box unit shipments are forecast to decline by 8% in 2010.
- Regional markets poised for growth include Europe, where the demand for high-definition (HD) cable set top boxes is fueling growth.
- Revenue from digital cable set top boxes in Latin America will approach $200 million by 2014.
- The value of semiconductor components used in cable set top box products was $2.8 billion in 2009, only fractionally higher than in 2008.
Recent research, The Worldwide Cable Set Top Box Market: Challenges and Opportunities covers the worldwide market for cable TV set top boxes, with special emphasis on product manufacturers, market and technology trends, and the semiconductor content of the boxes, including:
- Digital cable set top box Bill of Materials forecast
- 2009 market shares for digital cable set top box manufacturers
- Regional breakout of the worldwide unit shipment and revenue forecasts updated through 2014
- Companies mentioned in this report: ADB, CableLabs, CableOne, Cablevision Systems, ChangHong, Cisco Systems, Comcast, Coship, Cox Communications, DVN Holdings, Google, Huawei, HUMAX, Jiuzhou, Mediacom, Motorola, Pace Micro Technologies, Panasonic, Panasonic, Samsung, Skyworth, Suddenlink Communications, Technicolor, Time Warner Cable
This research is part of In-Stat’s Multimedia Entertainment Equipment service, which provides comprehensive analysis and forecasts of the worldwide market for multimedia-enabled consumer electronics devices, including set top boxes, digital TVs and personal video recorders.
Companies Mentioned
- Motoraola
- Cisco Systems
- ADB
- ChangHong
- Coship
- DVN Holdings
- HUMAX
- Jiuzhou
- Pace Micro Technology
- Panasonic
- Samsung
- Skyworth
- Technicolor
- Other Manufacturers
- Cisco Systems
- ADB
- ChangHong
- Coship
- DVN Holdings
- HUMAX
- Jiuzhou
- Pace Micro Technology
- Panasonic
- Samsung
- Skyworth
- Technicolor
- Other Manufacturers
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