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Residential Water Treatment Equipment Market in Singapore
Frost & Sullivan, Sep 2010, Pages: 65
This research service highlights the Singaporean residential water treatment market. It includes key research findings, total market size for residential water treatment equipment including market revenues of point-of-use filtration systems and point-of-entry filtration systems, market trends, competitive landscape, strategic conclusions, and profiles of key market participants. The research service also details the key challenges, drivers, and restraints of the market, as well as other important qualitative information and trends. The market is also analyzed on its attractiveness by market segment in terms of market growth and size
Research Overview
This Frost & Sullivan research service titled Residential Water Treatment Equipment Market in Singapore provides an overview of the industry challenges, market drivers, restraints, market size and forecasts for the residential water treatment equipment market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: point-of-use (POU) and point-of-entry (POE) systems.
This analysis is available through our Environmental Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Market Overview
High Level of Consumer Awareness about the Importance of Safe Water Bodes Well for Residential Water Filtration
Despite the supply of high-quality municipal water in Singapore, the citizens are demanding higher quality of water. The digital media fans this consumer demand by stressing the importance of safe water for a healthy lifestyle, compelling the residential water treatment equipment manufacturers to provide high-performance water filtration equipment that promotes health wellness. Therefore, companies that provide proven and internationally recognized systems that offer water with therapeutic and health benefits are likely to succeed in Singapore. Their R&D efforts could bear fruit even before the product is introduced in the market because the Government’s tax structure offers low corporate tax rate, tax exemptions, and incentives. This is particularly beneficial to participants involved in cutting-edge R&D in water technologies. “Further, Singapore, as a free port, does not apply custom and excise duties on many goods including environmental equipment,” says the analyst of this research. “Hence, import opportunities are plenty and it augers well for foreign market participants.”
As the Singaporean economy is expected to be stable, the market is likely to exhibit annual growth rates between 4 and 5 percent. The technology that is likely to make the most of the economic stability and consumers’ higher spending power is membrane technology. It is one of the most widely adopted technologies in water treatment, and its R&D is supported by the local agencies in Singapore. POU systems with other technologies (ultraviolet, carbon filtration) are rated high in competitiveness and market attractiveness; however, the sales of POU systems with other technologies are generally lower than those with membrane technologies. Owing to the socio-economic demographics and market conditions in Singapore, POE systems generally experienced lower demand, as the majority of end users live in high-rise residential buildings.
Equipment manufacturers’ biggest threat is the high quality of potable water supplied by the municipalities. Government authorities ensure that the water at water treatment plants and storage and distribution points meet the terms of the country’s water quality management program. This close monitoring and quality standards negates the need for additional treatment equipment. To offset the effects of such stringency, manufacturers often provide a variety of after-sales services, which usually include free or low-cost maintenance, cartridge replacement at reduced prices, technical assistance through telephone or e-mail, door-to-door service, and affordable product upgrades in trade-in programs. “With easy connectivity between residential areas and commercial areas, after-sales services including door-to-door delivery can be done without delay,” notes the analyst. “Various companies are adopting multiple sales channels, including online purchase wherein product selection and payment can be made online before product delivery.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- POU systems
- POE systems
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