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Bottled Water Market in Indonesia
Frost & Sullivan, Oct 2010, Pages: 64
This research service presents the bottled water market in Indonesia with the focus on still bottled water market. It includes key research findings, total market size for still bottled water market, market trends, competitive landscape, pricing and technology trends, and profiles of key market participants. The research service also details the key challenges, drivers, and restraints of the market, as well as other important qualitative information and trends. The market is also analyzed on its barriers to market entry as well as Indonesia's environmental issues
Research Overview
This Frost & Sullivan research service titled Bottled Water Market in Indonesia provides an overview of industry challenges, market drivers and restraints, market size, and forecasts for the bottled water market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following still bottled water markets: mineral water and non-mineral/purified water.
This analysis is available through our Environmental Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Market Overview
Increasing Urbanization Drives Sales of Bottled Water
With the consumption of 15.70 billion liters of water in 2009, Indonesia has emerged the seventh-largest bottled water (mineral and non-mineral) market in the world. In Asia Pacific, Indonesia is the second largest in terms of total bottled water consumption, and the third largest in per capita bottled water consumption. Owing to the rising presence of contaminants in the water and relatively low entry barriers, the Indonesian bottled water market is expected to register double-digit growth rates until 2016. Apart from favorable economic factors, the market will also get a boost from the rising spending power of young urban consumers and improving health and safety awareness in the country. “Large population in the urban cities of Indonesia and enhanced health and water safety awareness are the key drivers of the market,” says the analyst of this research. “Bottled water in Indonesia is a safer alternative to tap water for consumption, and the majority of the population considers it more affordable than residential water treatment equipment.”
Participants find it easy to set up plants due to the low grade of technology and investment required; but once they enter the market, they will have to be wary of counterfeiters. They also face competition from water refilling station operators that sell questionable-quality water at competitive prices. Additionally, Indonesian authorities are introducing the use of Air Rahmant (low concentrate of sodium hypochlorite) and Sodis (solar disinfection) that eliminates biological contaminants in water, lowering the demand for bottled water.
Bottling plant owners can still feel optimistic due to an expanding middle class population, which translates to higher sales. Furthermore, the rise in the prices of tap water and fuel has caused consumers to turn to bottled water. Companies that are willing to invest in multiple manufacturing facilities and systematic logistics for distribution in this archipelagic nation are likely to succeed. “Interestingly, the Government is making efforts to decrease its reliance on imports and instead, depend on local production,” notes the analyst. “This has created numerous job opportunities and is likely to attract more investments to the bottled water market.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Still bottled water
- Mineral water
- Non-mineral/Purified water
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