Spain Beer Market Insights 2010

Canadean Ltd, July 2010, Pages: 97

The 2010 Spain Beer Market Insights report provides a comprehensive view of the industry structure, latest industry developments and trends within this market. Comprising of textual analysis and data tables, the report includes comprehensive analysis of the market including legislation and taxation information and a detailed overview of current and emerging trends. The report looks at the structure of the beer industry, with profiles of the leading players. Comprehensive market segmentation data (by price segment; by alcoholic strength; by local segmentation; and by beer type) is backed up by market valuation and pricing data, including selected consumer beer prices. A detailed analysis of all major domestic and imported brands is provided, including a review of new product activity in 2009. Distribution channels (on- vs off-premise) are analysed and packaging trends including beer consumption by pack material, type, size, and refillable vs non-refillable are also included.

Comprising of textual analysis and data tables, the report gives an overview of industry structure, latest industry developments and detailed analysis of beer market trends including:

- Market background including legislation and taxation tables
- Market update including current and emerging trends
- Industry structure including leading brewers/importers
- Brand analysis including new products activity in 2009
- Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
- Domestic and imported brand volumes
- Company volumes
- Domestic and international company profiles
- Distribution channel analysis (on- vs off-premise) including outlet universe and leading retail groups, distributors/drinks wholesalers
- Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
- Trade margin build-up model
- Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable

Reasons to buy:

- The 2010 Spain Beer Market Insights report provides a detailed picture of the beer industry, covering all aspects of the market – for both on- and off-premise channels.
- The report provides a detailed analysis of beer market trends and contains valuable insight and analysis including comprehensive volume and pricing data.
- Ideal for benchmarking total market vs retail audit and other data.
- Canadean’s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
- Compiled by an experienced “on-the-ground” industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Contents

Canadean Spain Beer Market Insights Report 2010

Executive Summary

Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.1.2 – West Europe Population Size and Growth, 2000-2010F
Table 1.2 – Economic Indicators, 2001-2011F
Table 1.4.1 – West Europe Beverage Consumption Per Capita, Litres Per Capita, 2000-2010F
Table 1.4.2 – West Europe Beverage Consumption Per Capita, % Share, 2000-2010F
Table 1.4.3 – West Europe Beverage Consumption Per Capita, Growth, 2000-2010F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2009

Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type - Speciality Beer
Table – Beer Definitions by Type - Local, National and International

Section 3 Market Update
MARKET UPDATE
Key Facts
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Table 3.1 – Top Ten Beer Brands, Volume, 2007-2009
Table 3.2 – Top Ten International Premium and Superpremium Beer Brands, Volume, 2007-2009
Table 3.3 – Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity 2009
INDUSTRY STRUCTURE
Chart – Leading Brewers/Importers, 2009
Brewers
PACKAGING
Chart – Beer Consumption by Pack Material/Type, 2009
Packaging Trends
CHANNEL ANALYSIS
Chart – Beer Distribution by Channel, 2009
Chart – Beer Consumption by Price Segment, 2009
Market Valuation and Pricing
Table – Beer Market Valuation, 2008-2010F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2005-2009
Table 3.4.2 – Outlet Universe for Beer by Turnover, Number/% Share, 2005-2009
Table 3.7 – Leading Retail Groups for Beer, 2009
Table 3.8A – Leading Distributors/Drinks Wholesalers, 2009
Tab le 3.8B – Leading Beer Importers, 2009
Table 3.9 – Trade Margin Build-Up Model, 2009
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2008-2010
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2008-2010
Table 3.11 – Beer Consumption by Region, 2007-2010F
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 1999-2010F
Commercial Beverage Consumption Per Capita, % Share, 1999-2010F
Commercial Beverage Consumption Per Capita, Growth, 1999-2010F
Commercial Beverage Consumption, Million Litres, 1999-2010F
Alcoholic Beverage Consumption Per Capita – Litres of Pure Alcohol (LPA) Per Capita, 1999-2010F
Beer Production/Trade/Consumption, Volume, 1999-2010F
Beer Production/Trade/Consumption, Growth, 1999-2010F
Consumption of FABs and Cider, 1999-2010F
Beer Imports by Main Country, 2006-2010F
Beer Exports by Main Country, 2006-2010F
Beer Market Valuation, 2008-2010F
Beer Consumption by Type – Local Definition, 2006-2010F
Beer Consumption by Type – Standard Price Segmentation, 2006-2010F
Beer Consumption by Type – Alcoholic Strength, 2006-2010F
Beer Consumption by Type, 2006-2010F
Beer Consumption by Type – Geographic Scope, 2006-2010F
All Trademarks by Local Operator, 2005-2009
Beer Brands by Local Definition, 2005-2009
Beer Brands by Standard Price Segmentation, 2005-2009
Beer Brands by Alcoholic Strength, 2005-2009
Beer Brands by Type, 2005-2009
Imported Beer Brands by Origin, 2005-2009
Licensed Beer Brands, 2005-2009
Beer Private Label Brands, 2005-2009
Beer Trademark Owners, 2005-2009
Beer Local Operators, 2005-2009
Leading Brewers/Importers, 2005-2009
Beer Consumption by Pack Type/Material/Size, 2006-2010F
Beer Distribution by Channel – Off-Premise v On-Premise, 2006-2010F

Section 4 Brewer Profiles
BREWER PROFILES
COMPANIA CERVECERA DE CANARIAS, SA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart – Compania Cervecera De Canarias Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – Compania Cervecera De Canarias Full Brand List, ABV%, Pack Type
Chart – Compania Cervecera De Canarias SA Brand Volumes, 2005-2009
GRUPO DAMM SA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart - Grupo Damm Production History, 000s HL, 2005-2009
Chart – Font Salem Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – Grupo Damm Full Brand List, ABV%, Pack Type
Chart – Grupo Damm Brand Volumes, 2005-2009
GROUP MAHOU-SAN MIGUEL
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart – Grupo Mahou-San Miguel Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – Grupo Mahou-San Miguel Full Brand List, ABV%, Pack Type
Chart – Grupo Mahou-San Miguel Brand Volumes, 2005-2009
GROUP MAHOU-SAN MIGUEL – LA ALHAMBRA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart – Group Mahou-San Miguel – La Alhambra Production History, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – Group Mahou-San Miguel – La Alhambra Full Brand List, ABV%, Pack Type
Chart – Group Mahou-San Miguel Brand Volumes, 2005-2009
HEINEKEN ESPAÑA, SA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart – Heineken Espana Production History, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – Heineken Espana Full Brand List, ABV%, Pack Type
Chart – Heineken Espana Brand Volumes, 2005-2009
HIJOS DE RIVERA SA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart – Hijos De Rivera Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – Hijos De Rivera Full Brand List, ABV%, Pack Type
Chart – Hijos De Rivera Brand Volumes, 2005-2009
LA ZARAGOZANA, SA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart – La Zaragozana Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – La Zaragozana Full Brand List, ABV%, Pack Type
Chart – La Zaragozana Brand Volumes, 2005-2009

METHODOLOGY
BEER ATTRIBUTES DEFINITIONS
PRODUCT DEFINITIONS
PACKAGING DEFINITIONS
GLOSSARY
MAP

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