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Technology User Profile Overview Report
MetaFacts Inc, Nov 2010, Pages: 300
Fickle tech consumers choose their own way, often using only a fraction of what is possible. While some events are part of true long-term trends, most tech success stories are rendered to the status of hype, myth, or misinformation. Distinguishing fact from fancy and niche from mainstream sets apart the informed from the less successful.
During a simultaneous global economic downturn and release of widely publicized tech products, American consumers are again shifting their usage patterns, this time in seemingly unexpected ways. Bucking the mainstream, segments are creating their own unique balance between Smartphones and Basic Mobile Phones, Mobile and Desktop PCs, and how they print and share documents and images. Furthermore, both elite and pedestrian, experienced and newbie, and young and old consumers are shifting the ways they use technology and consumer electronics products for their entertainment, communication, productivity, shopping, imaging and storage.
How market adoption actually happens today confounds the simple one-dimensional portrayal of early adopters setting the stage for later adopters. Despite the collective effervescence of some media and opinion analysts, consumers themselves define what a fad is what is a true trend. Now is a time of both opportunity and danger, where information based on more than assumptions can make a serious difference.
The MetaFacts Technology User Profile Overview Report, now in its 28th successive year, delivers, in a concise format, analysis of major technology industry myths and trends, key market factors, top-level market shares, and market segmentation, all linked to solid market data. The comprehensive information package includes a concise qualitative executive summary coupled with a deeper dive, revealing a full quantitative understanding.
For even more profound and customized understanding, subscribers to the Overview Report are also granted discounted access to the full Technology User Profile datasets, interactive tools, ongoing analysis and other deliverables.
This report is a unique work designed to help companies formulate their strategies based on solid information about which groups of consumers are and are not using which technology and how they use it. It is a complement to often-conflicting tactical pronouncements by opinion analysts or hype from media-fueled myths. It delivers to the bottom line – beyond what consumers might do or should do – to a knowing of what they actually are doing.
This report analyzes the market for tech product usage for: Smartphones, Laptop/Notebook/Mobile PCs, Basic Mobile Phones/Feature Phones, Tablet PCs, Netbook PCs, Desktop PCs, Inkjet Printers, Laser Printers, MFP/AIO printers, MP3 Players, Home Entertainment, and many other consumer electronics products. It includes analysis by multiple market segments: age, gender, socioeconomic group, technology experience, product ownership, along with other key demographic, behavioral, and attitudinal segmentation factors. Companies featured in this report include Acer, Alltel, Apple, ASUS, AT&T, Canon, Dell, Epson, Facebook, Gateway/eMachines, Google, Hewlett-Packard, HTC, IBM, Kodak, Leap Wireless, Lenovo, Lexmark, LG, Match.com, MetroPCS, Microsoft, Motorola, MySpace, Nintendo, Nokia, Palm, Research in Motion, Samsung, Skype, Sony, Sprint, T-Mobile, Toshiba, TracFone, Twitter, US Cellular, Verizon, Virgin, Wal-Mart, Xerox and others. Market data and analytics are derived from primary survey research proprietary to MetaFacts and offered through syndicated licenses, making it a solid addition to custom primary research, tactical feeds, desk research, web searching or other secondary research sources.
The report includes a concise executive summary, over 200 pages of PowerPoint slides with analysis of key findings, plus 51 pages of supporting crosstabulations. Please note: the delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized for the client with digital controls and custom watermarking.
Product categories covered in the Technology User Profile Overview Report-
- 3G
- 4G
- Basic Mobile Phone
- Bluetooth
- Cloud
- Communication
- Contract Wireless
- Dial-Up
- Digital Cameras
- DSL
- Email
- Entertainment
- Feature Phone
- Gaming
- HDTV
- Imaging
- Ink
- Inkjet Printers
- Instant Messaging
- Internet
- Internet Backup
- Internet File Synchronization
- Label Printers
- Laptop
- Laser Printers
- MFP Printers
- Mobile PC
- Mobile Wireless Internet
- MP3 Player
- Music
- Netbook
- Notebook
- Online Dating
- Paid Subscription TV
- Photo Printers
- Pre-paid Wireless
- Printer Media
- Productivity
- Refilled Cartridges
- Shopping
- Smartphone
- Social Networking
- Sports, News
- Storage
- Text Messaging
- Toner
- Video Calls
- VoIP
- WebCam
- WiFi
- Wireless Networks
This report analyzes the market for tech product usage for: Smartphones, Laptop/Notebook/Mobile PCs, Basic Mobile Phones/Feature Phones, Tablet PCs, Netbook PCs, Desktop PCs, Inkjet Printers, Laser Printers, MFP/AIO printers, MP3 Players, Home Entertainment, and many other consumer electronics products. It includes analysis by multiple market segments: age, gender, socioeconomic group, technology experience, product ownership, along with other key demographic, behavioral, and attitudinal segmentation factors. Companies featured in this report include Acer, Alltel, Apple, ASUS, AT&T, Canon, Dell, Epson, Facebook, Gateway/eMachines, Google, Hewlett-Packard, HTC, IBM, Kodak, Leap Wireless, Lenovo, Lexmark, LG, Match.com, MetroPCS, Microsoft, Motorola, MySpace, Nintendo, Nokia, Palm, Research in Motion, Samsung, Skype, Sony, Sprint, T-Mobile, Toshiba, TracFone, Twitter, US Cellular, Verizon, Virgin, Wal-Mart, Xerox and others. Market data and analytics are derived from primary survey research proprietary to MetaFacts and offered through syndicated licenses, making it a solid addition to custom primary research, tactical feeds, desk research, web searching or other secondary research sources.
The report includes a concise executive summary, over 200 pages of PowerPoint slides with analysis of key findings, plus 51 pages of supporting crosstabulations. Please note: the delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized for the client with digital controls and custom watermarking.Who should read this research?
Serious marketers at the following types of companies should tap into Technology User Profile:
Device vendors: Desktops, Notebooks, Netbooks, Tablets, Handset makers, Smartphones, Basic Mobile Phones, Printers, and other consumer electronics
Mobile operators, application, software, content and Internet service providers
Manufacturing partners, accessory providers, and ODMs
Technology channels
Corporate decision-makers
The investment community
The following types of professionals will particularly benefit from the research results of Technology User Profile:
- Business Analyst
- Business Innovations Manager
- Business Intelligence Analyst
- CMO
- Consumer Insights Manager
- Corporate Brand Manager
- Customer Insights Manager
- Market Insights Manager
- Director of Innovation
- Executive Strategy Director
- Global Insights Director
- Head of Marketing
- Head of Planning
- Head of Research
- Head of Strategic Consulting
- Information Services Manager
- Innovation Manager
- Market Development Director
- Market Insights Manager
- Market Research Manager
- Marketing Director
- Planner
- Research Analyst
- Strategist
- Trend Analyst
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